heard a radio
advertisement the other day Spend some time at your favorite
for a website that featured domain registry and look at
unique hand crafted items that website names that match your
interested me. I wanted for the business. If you can’t find a
website address, but when the domain that’s an exact match for
website address took ten minutes your business then you can always
and several backslashes, dashes focus on some of the primary
and dots I gave up and figured product or services you carry.
why bother.
There was a time when purchasing
If you are looking to boost your a domain was expensive, but the
efforts in Search Engine price in many cases is now less
Optimization (SEO) strategies you than ten dollars per year. There
may take a look first at your is no reason to have a long
website address. website address.
The advertisement I heard was Even if you have a free website
most likely due to either a free that will allow you to place your
or coopable web host that site on the web without a domain
provides a place for the store to name you should purchase a domain
exist, but includes their website that matches your business and
information followed by the sub use ‘redirect’ to allow
domain for the business. customers, and search engines, to
find you under the new and
It could be that your website simplified address.
needs a makeover or you may even
want to abandon your current This step makes sense for
design and start over using SEO start-ups as well as those
strategies. seeking to redesign existing
sites. make it hard for your customers
and search engines to find you
Because your site can be promoted online?
in off line applications such as
business cards as well as print, Many SEO experts will recommend a
audio and video advertising it is site that is developed this way
important to keep things as be redeveloped and the old site
simple as possible. Search abandoned. The new site should be
engines seem to favor short, developed with proven SEO
meaningful web addresses when strategies. The old site can do
they make an assessment on site very little to help you with SEO.
rankings. When customers see or hear the
length of your web address they
If you were a brick and mortar will likely translate the sub
store you wouldn’t name your domain listing as a ‘cheap’
company company and avoid a visit.
http://knickknacks.onlinemart.net
/ornaments - would you? So, why
About the Author:
Scott Lindsay is a web developer and entrepreneur. He is the founder of HighPowerSites and many other web projects. Get your own website online in just 5 minutes with HighPowerSites at: http://www.highpowersites.com. Start your own ebook business with BooksWealth at: http://www.bookswealth.com
Read more articles by:
Scott Lindsay
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