nce upon a time there were said.
two web designers. One was
Tom Tortoise and the other Harry readily agreed and slurped
was Harry Rabbit. down his Espresso con Panna. Like
a shot Harry was off to work on
Harry was one of the fastest web his newest website creation. Tom
designers the forest had ever took his time and finished his
seen. He could churn out a site Espresso Lungo with just a hint
in no time while Tom consistently of caramel.
worked late into the night trying
to get his work done. The next morning Tom arrived at
work to continue designing his
One day Harry met Tom at the website when Harry called and
local Spareducks for coffee. said, “Silly tortoise, you should
never try to outdo a rabbit. I
“I bet I can finish the ‘Stork worked late last night and the
Appreciation’ site before you can website is done. I sent you a
finish the ‘Stop and Smell the link. Check your email.”
Roses” site,” Harry said with a
slightly evil chuckle. Tom listened to the rabbit cackle
as he hung up the phone.
“Well, I don’t know,” Tom said
slowly. Tom took his time making sure
every page, Meta title,
“Ah, that’s what I thought. photograph and article was SEO
You’re a chicken,” Harry replied. friendly. He made sure he
submitted information to the main
“OK the first one to reach the Internet directories and he
top ten with their respective quietly watched as his finished
keywords will be the winner,” Tom website rose in the search engine
rankings. to ensure that people will visit
or that search engines will take
Then came the morning when the notice.
site was ranked in the top ten.
That’s when he called Harry, “Did Like the children’s story, the
you notice I won the contest?” individual that is methodical and
consistent in web development and
“What contest?” the rabbit Search Engine Optimization (SEO)
bellowed. will likely do much better in the
long run than a hastily prepared
Tom explained and the rabbit was site that lacks a cohesive
fit to be tied. purpose in online marketing.
“It’s like my dad always said, Do everything you can to optimize
Harry, ‘Slow and steady, wins the your website with specific
race,’” Tom replied. keywords or phrases and watch
your site visitation statistics
The moral of this fractured improve.
fairly tale is that simply
building a website is not enough
About the Author:
Scott Lindsay is a web developer and entrepreneur. He is the founder of HighPowerSites and many other web projects. Get your own website online in just 5 minutes with HighPowerSites at: http://www.highpowersites.com. Start your own ebook business with BooksWealth at: http://www.bookswealth.com
Read more articles by:
Scott Lindsay
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