ne of the ways search non-content sites they can
engines determine site observe keywords or phrases being
ranking is to sort through used to determine site rankings
your online content and rank the from a more technical source in
site based on repeated keywords behind-the-scenes code.
or phrases. Content rich websites
have found success in Search So, which is the better approach?
Engine Optimization (SEO)
strategies. While I highly Both.
recommend this strategy there is
another viewpoint that is less This really is a matter of being
dependent on content for exposure able to have your cake and eat it
for site rankings. too. You can maximize SEO
strategies in the coding on your
Some webmasters are strong site while infusing your website
proponents of non-content SEO with knowledge based original
strategies. These technical content. The combination of these
experts rely very heavily on two strategies can work with
meta-title and other html or greater efficiency than either
code-based SEO strategies for strategy alone.
sites that are less content
oriented. If you are ill equipped to manage
coding then you should work
Purists on both sides of the tirelessly to incorporate
argument will say their approach knowledge based articles into
is far superior to the other. For your website.
the content sites they can judge
their success through keyword The standard negative reply to
strategies that are observable in this concept is when a business
long-term site rankings. For the is primarily selling a product or
service and do not feel original
content really works with their There will always be a battle as
online store. to which SEO strategy is best,
but I will go so far as to say
If, for instance, your business the best strategy will be the one
sells blocks of gourmet cheese that includes both concepts to
you could incorporate original the best of the web owner’s
articles on the various cheese capabilities.
offerings, their taste and
texture and the history behind While some want to make the issue
each cheese type. You could an either/or decision it is
incorporate articles that provide really a both/and solution.
recipes that include the cheese
types you provide. However you optimize your site,
work to the best of your ability
Hopefully you get the idea, by to implement strategies that work
adding knowledge-based articles for you long-term. Too many
you can assist your site ranking, strategies are short-term props
help your customer and minimize that help you very little in the
the need for coded SEO strategies grand scheme of the life of your
until you learn how best to website.
implement the non-content SEO.
About the Author:
Scott Lindsay is a web developer and entrepreneur. He is the founder of HighPowerSites and many other web projects. Get your own website online in just 5 minutes with HighPowerSites at: http://www.highpowersites.com. Start your own ebook business with BooksWealth at: http://www.bookswealth.com
Read more articles by:
Scott Lindsay
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