ver the past week, there of great discussion on both sides
has been a lot of of the issue.
discussion about the “SEO
is/isn’t rocket science” debate. At the beginning of January,
Although this issue has been Shoemoney made the statement on
around for years, the spark that his radio show and blog that
brought it back to life can be ninety-five percent of search
traced back to the Search Engine engine optimization is “super
Strategies Conference and Expo in simple” and the other five
Chicago. During the Search percent is what really matters in
Engines Strategies Conference in the world of SEO.
Chicago, which took place from
December 4th through the 6th, After all this various
Jason Calcanis (the cofounder of discussion, Todd Friesen (aka
Weblogs Inc) completely wrote Oilman) decided to write an
search engine optimization off as excellent blog post to address
a complete waste of money and all of these various issues.
resources. His philosophy is that Although he does not update his
if you build a clean page and blog very often, the posts he
great content, the traffic and does write are always well
rankings will follow naturally. thought out. This particular post
helped to give the SEO community
This statement caused quite a some perspective on this issue.
stir among not only the audience Even though ninety-five percent
(which was primarily made up of a of search engine optimization may
bunch of SEOs) but also the be extremely easy for someone who
search engine optimization does it on a daily basis, it is
community as a whole. Angry blog still a complete mystery to
posts were flying up left and ninety-nine percent of the
right, and there was not a lack population. The purpose of his
post can be summed up by the idea an entire world full of people
that instead of spending time who probably don’t even know what
arguing within the SEO community, the term SEO means.
we need to realize that there is
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