his last article in our relevant, unique results for
series is going to briefly every term searched.
touch on a subject that
makes most Internet Marketers So, we do some of the work before
quake in their boots. Either the search engine spiders show
that, or they just don't give a up. We organize our squeeze page
hoot. Me? I was one of the properly and make it easy for
latter. I didn't really think SEO spiders to see. We use
(search engine optimization) appropriate keywords, and we
mattered, but over the past never, ever spam. What's that
several months, we've been mean? Well, some people put too
working it and let me tell you... many keywords into their copy or
it matters. If you want others may use invisible text
significant targeted web site that only the spiders can see,
traffic, then you need to but there are many ways to spam
understand these three basic and none of the search engines
principles, which we'll talk like it. It could get your pages
about today. banned from Google, and you
definitely don't want that!
Once you have these things down,
you'll probably see that SEO We need to discuss the right way
isn't really that hard. Of to do things.
course, the SEO masters study
this stuff rigorously because Your title tag is the most
things just keep changing. Plus, important tag on your page.
what they advise us to do is pure Nothing else is quite as
guesswork. Only the search important, so study it wisely.
engines know exactly what their It's not serving you at all if it
algorithms are. We just know that reads "Home" or "Index." Go to
their goal is to provide http://inventory.overture.com/
and do some research on the words considering SEO. It should use
you should use. the keywords, just as your title
did, but keep your words in title
If you have a store that sells case (only important words are
action figures, you might think capitalized), like this:
that "toys" is a good keyword, "Wresting, Star Wars, and The 300
but when you go to and plug in action figures special report,"
the word "toys," you find that or whatever you're doing on your
69,662 people searched for the list building page. Get your
word in March 2007. That's a lot keywords into the description
of toys! The term is just too early. The greater their
competitive. Look for prominence the more weight search
lesser-searched words. "Star War engines will give them. Don't go
Action Figure" was searched by overboard, just give a short
1,305 people, while "Wrestling descriptive title. Search engine
Action Figure" was searched for spiders are the only ones who
2,064 times. Those terms aren't will see it, anyway.
as competitive, but they still
get searches. Those are the terms Finally, be aware of your keyword
you should use. Right? density on the squeeze page. It
used to be that a high density of
Your title tag would look like 3% to 7% was what search engines
this: Wrestling Action Figures, were looking for. So, people went
Star War Action Figure, The 300 about stuffing their pages with
Action Figures The term with the keywords to the puzzlement of
highest number of searches should their readers. Google figured
be first. that out. Now, if you have a
density of more than 2%, it won't
The page description is another help you. That's about all you
very important factor when can get into a page without
making it hard to read. And it's your pages in these three areas
best to optimize for Google. and see if you don't find a
Then, the other search engines difference in your Alexa ranking
will follow. and your page rank with Google.
Then, watch your traffic grow and
You want to get into the first 30 build over time. Otherwise,
results that comes up for any of you're really missing out on
your chosen keywords. That's targeted web site traffic for
considered to be acceptable. your list building page, opt-ins,
However, the first page is always and sales! Who wants that?
better, with the top spot on that
page being the best! Try changing
About the Author:
Tellman Knudson is CEO of OvercomeEverything.com. Learn how to drive tons of free targeted web site traffic to your list building site at MyFirstTraffic.com at http://traffic.overcomeeverything.com/
Read more articles by:
Tellman H. Knudson
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