t is estimated that three another security measure that
out of every five people will safeguard their family.
you meet will have never
purchased anything online. This There has been a significant
means that only 40% of the amount of security tools that are
population is online consumers. available for online business to
allow safe online transactions.
For some, the lack of response
can be tied to not having or One of the issues many online
wanting adequate knowledge to businesses report is the despair
complete an online purchase. they feel when they discover how
These consumers are happy many online visitors spend time
visiting brick and mortar stores shopping and then simply abandon
and see no use in transferring the shopping cart. They never
funds electronically to someone make it to the point of sale.
they don’t know.
Something frightened them away
One of the primary reasons for a and chances are strong that they
reduction in online sales is that felt that because they had no
many consumers are fearful they previous dealings with your
may be unwittingly placing their company that to complete the
financial status at risk if they purchase might be a risk.
make an online purchase.
Reports indicate that
The reason for their fear is conversation rates go up when
understandable. After all, we security measures are prominently
regularly hear of identity theft, featured. This includes
spam and fraud. The feeling is encryption systems that protect
that if no purchases are ever data as well as strict assurances
made online this is simply that customers personal data will
never be sold, given or lent to prove to them that your business
any third party. really can be trusted to provide
the safest environment for their
Prior to the Do Not Call registry first online purchase?
Americans were inundated with
inbound phone calls and, as
unfortunate as it may be, consumers are less forgiving in type="text/javascript">
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About the Author:
Scott Lindsay is a web developer and entrepreneur. He is the founder of HighPowerSites and many other web projects. Get your own website online in just 5 minutes with HighPowerSites at: http://www.highpowersites.com. Start your own ebook business with BooksWealth at: http://www.bookswealth.com
