he real secret to small using words is what is called
business success has copy writing. It makes or breaks
nothing to do with your sales and advertising
technology tools, the internet or material.
anything like that. In fact, it
isn’t even a real secret. It has One of the ways an “amateur”
been around since man started to copywriter who is writing for his
communicate. It’s WORDS! own product or business can beat
the experienced pro is by
Words carry enormous power. They infusing the sales letter or ad
can make you laugh hysterically, with his own, honest, intense
or destroy a relationship or enthusiasm. When doing selling in
friendship. Words have more power print, enthusiasm is just as
in them than any other tool at important as in face-to-face
your disposal. selling.
Effective use of words, This is why you can’t just sit
especially in business, means down and write an ad “on
skyrocketing sales, satisfied command”, like you can sit down
clients, happy employees, and a and do bookkeeping. You have to
profitable and secure future. work up some enthusiasm for the
Yet, less than 1% of small job and the proposition you’re
entrepreneur businesses use words putting across.
with full power.
If I’m going to write an ad or
The power of words can be learned some other sales material the
and used effectively by anyone, first thing in the morning, as I
and when this power is harnessed often do, I try to set my
there’s nothing on this earth subconscious mind working on that
that can stop you. This art of job before I go to bed the night
before. Sometimes I wake up with freelance pro copywriter should
the “big idea” that I need, other always download as much of the
times I at least wake up with pitch from the product’s most
ideas and a readiness to write enthusiastic salesperson as
them and pick and choose. possible. Then transfer it to
paper and shape and mold it to
Don’t force yourself to “grind perfection.
out” direct-response copy when
you really don’t feel like it Over the years, the work I’ve
because the result will be flat done for clients and ad agencies
and mechanical. It may be has proven that the most
technically correct with a successful work was for clients
headline, subheads, bullet that were passionate and
points, an offer, etc., but it enthusiastic about what they
will lack spirit and enthusiasm. sell. So before you tackle that
next ad for your business, make
The person who is genuinely sure you’re as enthusiastic about
enthusiastic about what he/she is it as you want your clients to
selling definitely has an be.
advantage. That’s why the
About the Author:
Christian Kameir is CEO of the marketing company Colizer Inc, San Diego. Colizer focusses on online success for small and medium size businesses that were typically using the yellow pages for advertising.
Read more articles by:
Christian Kameir
Article Source: www.iSnare.com 
