round the turning corner the searchers immediately
of year 2007, there was a redirected to another site?
site about Chinese culture Google has all the data and want
on top 3, sometimes top 6, in the the best experience for their
target keyword phrase ‘new year’. searchers. After the February
(I made this keyword up as an 2007, the Chinese fever was over,
example. If you check on Google, the site went down to its number
you wouldn’t find this site 3 as before. We can learn from
because I don’t want my client this experience that searchers
exposed. Indeed, it was a similar experience can make a big
keyword.) Around February 2007, different. They can get you form
all the sudden the site became number 3 to number 1. If you are
top 1 in this keyword although trying to push your client’s site
there was no change in the to number one in certain keywords
content or the link profile. you would probably have content
That’s because February is the that makes readers to stay long.
Chinese Lunar New Year, people They will vote for you.
are very interested in my
client’s content, so they click As Google trust old website more
in and stay there for long time much more than a new website, old
in reading the content. Google is and trustable site usually rank
very concern of the click-in very well. You will notice in the
rate. What Google would concern search results that sub-pages of
are: Would searchers immediately an old site without any inbound
click ‘back’ button after click links from other site can easily
into this site? How long does the rank in top 10 search result for
searcher stay in the site and moderate competitive keyword
start another search? Would the phrases. Someone have done an
searchers click on the links experiment like this:
attached in this site after? Will
He put the same content on a home sub-page of Website B has only a
page of a one-year old website few inbound links from its own
(let’s call it Website A) and pages, not even from the home
also on a sub-page of a ten-year page, with no inbound links from
old website (let’s call it other websites while Website A
Website B). The contents are very has hundreds of inbound links
similar. To avoid duplicate from different sites. See the
content penalty he fixed the text different?
a little bit, so search engines
don’t look at them as duplicated The question comes to how to take
content. A month later, when he advantage of this experiment
check back to the result, he result? The answer is easy. You
found that the sub-page of may buy an old domain from
Website B rank number 10 on the auction sites or rent a page from
targeted keyword while the them.
Website A rank number 24. The
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