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Search Engines Seo Optimization And Page Rank Do You Understand Them



I


have heard it said that        domains) earned such a high       
your Page Rank is the most      listing is that they were         
important aspect of your        optimized for the keywords that   
website SEO optimisation that         each page was built upon, taking  
gets you a high listing in the        into account the fact that a high 
Search Engines. That gives me a      listing is the result of the      
problem!                              culmination of many SEO           
                                      techniques used on each page.     
The first problem I have with                                           
that is why should Yahoo, MSN and     Keep in mind that Googlebot,      
ASK care about Google PageRank.       Yahoo Slurp and MSNBot use a      
PageRank is correctly written         large number of different aspects 
since it is a trademarked term.       of your web page in determining   
These search engines do not use       the position of your page in the  
Google PageRank as part of their      index for any particular search   
listing criteria, or if they do,      term a customer has used. The    
they are keeping it close to          way to get a high listing is to   
their chest.                          pay attention to every one of     
                                      these. If you ignore even one,    
The second problem I have with        you will probably not rank as     
that is that I know, but cannot       highly in relevance for that      
prove, that I have had websites       search term as web pages like     
listed in the top 10 in the           mine that ignore nothing.         
Google listings for competitive                                         
keywords without any links other      Don’t believe them when they tell 
than those received through one       you that Meta tags don’t count,   
article submitted to one article      because they could. It does you   
directory. The reason my web         no harm to use them, so use them! 
pages (not websites, since true        In fact, use every aspect of SEO 
search engines do not list            that you can, and do not take     



notice of anybody that tells you      free after all. Here are two SEO  
not to. I use to listen to           tips:                             
others who knew best until I                                            
noticed that my web pages were        First, look to your internal      
listed higher that theirs for         links. You should make sure that  
their keywords. I am just a          you use these to lead spiders or  
simple article ghost writer, yet      robots to where you want them to  
I can get my websites listed          go. You also use them to gain as  
immediately on Google, and listed     high an internal PageRank as      
higher that many SEO experts –        possible for the page in your     
self proclaimed!                      website of your choice that you   
                                      want to be highest ranked. This  
I don’t care if your website is       is possible if you know how to do 
listed high or not, or if it is       it.                               
listed within 2 days or 2 months.                                       
However, if YOU care, then you        Secondly, look to your use of     
should listen to people who have      keywords and language. Google,    
done it, and not those who want       especially, no longer looks so    
to tell you how to do what they       much for keywords, but for words  
can’t do for their own web pages!     that would normally be associated 
What credibility can they have       with that keyword in normal       
if they have to pay for their         speech and writing. It is what is 
advertising? I don’t.                loosely termed latent semantic    
                                      indexing (LSI), yet it is neither 
Look at your own website and do       ‘latent’ nor ‘indexing’. More    
your own SEO. Don’t pay hundreds     ‘apparent’ and ‘analysis’.        
of dollars for what you can do                                          
yourself. Then your free search      SEO, search engine optimization,  
engine advertising through high       Page Rank and any other term you  
index listings becomes not so         can think of. Forget them up to  



a point. Write natural content,       links. You should make sure that  
and then use on-page SEO              you use these to lead spiders or  
techniques as much as you can,        robots to where you want them to  
then on-site and external links       go. You also use them to gain as  
to raise your Google Page Rank as     high an internal PageRank for the 
high as possible, and you might       page in your website of your      
get a high listing for a specific     choice that you want to be        
web page that is optimized for a      highest ranked. This is possible 
specific keyword.                     if you know how to do it.         
                                                                        
Every one of these has equal          Secondly, look to your use of     
importance in my view, and it         keywords and language. Google,    
works for me. One last thought.       especially, no longer looks so    
If PageRank relied on back-links,     much for keywords, but for words  
how is that so many links are to      that would normally be associated 
pages on your site with zero          with that keyword in normal       
PageRank? Surely they should         speech and writing. IT is what is 
have the Page Rank and not your       loosely termed latent semantic    
home page?                            indexing (LSI), yet it is neither 
                                      ‘latent’ nor ‘indexing’. More    
Look at your own website and do       ‘apparent’ and ‘analysis’.        
your own SEO. Don’t pay hundreds                                       
of dollars for what you can do        SEO, search engine optimization,  
yourself. Then, your free search     Page Rank and any other term you  
engine advertising through high       can think of. Forget them up to  
index listings becomes not so         a point. Write natural content,   
free after all. Here are two SEO      and then use on-page SEO          
tips:                                 techniques as much as you can,    
                                      then on-site and external links   
First, look to your internal          to raise your Google Page Rank as 



high as possible, and you might       If PageRank relied on back-links, 
get a high listing for a specific     how is that so many links are to  
web page that is optimized for a      pages on your site with zero      
specific keyword.                     PageRank? Surely they should     
                                      have the Page Rank and not your   
Every one of these has equal          home page?                        
importance in my view, and it         

                              
works for me. One last thought.       




About the Author:

Pete finds it easy to get high listings, and his complete websites are always listed within 2 days of submission: every single page. Find out how he does it on Improved Search Engine Rank and learn how to do it for yourself and save all these SEO fees.


Read more articles by: Peter Nisbet

Article Source: www.iSnare.com


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    Search Engines Seo Optimization And Page Rank Do You Understand Them