uying Your Keywords to good to be true, it often is.
appear in Browser Address Like most scams, this one is
Search Bars - based on a kernel of truth,
embellished by the omission of
It seems like about two or three material facts.
times per month we get a phone
call that extol a 'sure-fire' way Here is what we found out:
to drive key word directed
traffic to your law firm's One plan only works if the
website. At first blush the pitch keyword is typed into the
sounds very appealing: You can browsers address bar, not a
purchase keywords so that when search bar. The address bar is
someone types that specific where the name of your website
keyword into their Internet appears like
browser they will be taken direct
to your website. http://www.your-site-here.com.
Most people do not type search
Like many such scams, it takes phrases into this bar. Plus, in
further investigation to get the order to work, the person must
real facts. There are several have downloaded a program that
variations of these plans and replaces or modifies their
they all sound like you would be Internet browser. This is the
passing up a terrific opportunity real key to this plan. These
if you do not immediately sign up program modifiers are usually
to ‘own' your important downloaded without the full
keywords. knowledge of the public. Many
times they believe they are
After some in depth questioning, installing an enhancement that
the real story can be summarized will add some minor function to
by the cliché "If it seems too their browser at no cost.
browsers. Here is where you will
In reality, they are being misled hear all types of claims as to
as to the real purpose of the the installed base. However,
program. judging from the comments on
various Webmaster forums, it
The other version of these seems that this installed base is
‘purchase your keywords' too small to be cost effective.
programs is similar to the above
plan, but has the search box of Just for fun, on the last two of
the Internet browser modified to these solicitation calls, I
redirect the searcher to the pretended to be interested. (One
paid-for websites. was in reference to a San Diego
real estate site and the other
With both variations, the key to was a Houston legal website where
their operation is that they only we are the Webmasters.)
work with a modified Internet
browser. Many times, such I asked the caller about their
software is known as spyware and installed base of rigged
piggybacked on some freeware browsers. Needless to say, I
program to mislead the public received extraordinarily high
into installing the software. figures. They tried to get me to
sign up immediately, because the
This raises some important keywords I could get now might be
questions. Do you want to purchased at any moment by
participate in such a misleading others. When I asked them to
program? please email or fax over some
verifiable information on the
Also, the key to the potential numbers, I received assurances
success of such plans is the the information would be sent
installed base of the modified shortly. Surprise, surprise, no
information was ever sent! The create a profitable return?
same scenario was duplicated when
I requested a list of a few local Again, based on Webmaster forums,
attorneys who were using the it seems to be the consensus that
service for at least six months. you will get more visitors to
your website by sliding your
Also, with many free programs business card under the
designed to find and remove such windshield wipers of cars in a
spyware, upgrading of systems and supermarket parking lot.
computers, it is debatable
whether this installed base will Copyright 2005 Promotions
be increasing or Unlimited. All rights reserved.
decreasing. Will your investment
About the Author:
Bob Schwartz, runs http://www.websitetrafficbuilders.com a search engine optimization, domain name registration, website hosting site. To enhance your own site view a Free website Awards program http://www.web-site-award-winning.com Bob's newest site is: http://www.san-diego-dentist.us e-mail Bob at bob@websitetrafficbuilders.com
Read more articles by:
Bob Schwartz
Article Source: www.iSnare.com
