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Search Engine Rank Google Page Rank Misconceptions 2
mproved search engine rank frenzy by putting that little
is difficult enough to green bar on their toolbar, they
obtain without you having didn’t realize the consequences
to trawl through all that has of what they were doing. People
been written about Google Page fought to get as many links to
Rank in order to find the truth. their website as possible,
There are many misconceptions irrespective of the nature of the
about Page Rank, and Part 2 of websites to which they were
this article dispels the most linking.
common of them, the first being
that Yahoo and MSN have their own That is misconception Number 2.
version. You do not link to websites, you
link to web pages, or should I
In fact this is not so. Yahoo had say, you get links back from web
a beta version of a ‘Web Rank’ pages, not websites. It is, after
visible for a while, ranking all, the link back that counts
complete websites, but it is now isn’t it? The link away from your
offline. MSN has no equivalent as site doesn’t count. Wrong!
far I can ascertain. The term Misconception Number 3. The link
‘PageRank’ is a trade mark of to your web page counts no more
Google, which is why I refer to than the link away from your web
it as Page Rank and not PageRank. page. In fact, it could count
A small difference, but a less. You could lose out in the
significant one. reciprocal linking stakes if your
web page is worth more than the
If you are one of those that other person’s.
believe that the more links you
can get to your website the Let’s dispel that misconception
better, then you are wrong. When right now. When you receive a
Google started the Page Rank link from a web page (not web
site) you get a proportion of the with a positive effect to the
Google Page Rank of that web page target page, then you will
that depends on the total number effectively lose PR through the
of links leaving that page. When deal. Every web page starts with
you provide a link to another web a PR of 1, and so has that single
page, you give away a proportion PR to share amongst other pages
of your Page Rank that depends on to which it is linked. The more
the number of other links leaving incoming links it has, the higher
your web page. PR it can have to share out.
The Page Rank of the website you If your page has a PR of 4 and
get a link from is irrelevant, has three links leaving it, each
since that is generally the rank gets twice the number of PR votes
of the Home Page. You will likely than if 6 links leave it. Your
find that all these great links page with a PR of 4 has to get a
you think you have from PR 7 or 8 similar number of PR votes
websites are from a links page incoming as it gives away to
that has a PR of ZERO! So you get retain its PR. In simple terms,
zilch for the deal. If you are if your PR 4 page is getting
providing them with a link from a links from a PR 8 page with 20
page on your site even of PR 1, links leaving it, you lose out
then you lose! Most people fail big time! It’s simple maths.
to understand that.
No page ever gives away all of
No incoming link can have a its PR. There is a factor in
negative effect on your PR. It Google’s calculation that reduces
can have a zero effect, but not this to below 100% of the total
negative. However, if you have an PR of any page. However, that is
incoming link with zero effect, roughly how it works. You don’t
and an outgoing reciprocal link get a proportion of the whole
website ranking; you only get pages count. In fact, links
part of the ranking of the page between your own web pages can be
on which your link is placed. arranged to provide one page with
Since most ‘Links Pages’ tend to most of the page rank available.
be full of other outgoing links, Every page has a start PR of 1,
then you won’t get much, and will so the more pages you have on
likely get zero. your site then the more PR you
have to play with and distribute
That is why automated reciprocal to pages on your website of your
linking software is often a waste choice.
of time. If you want to make the
best of linking arrangements, Search engine rank can be
then agree with the other improved by intelligent use of
webmaster that you will provide links, both external and
each other with a link from internal, but Google Page Rank
equally ranked pages. That way does not have the profound effect
both of you will gain, and on your search engine listing
neither loses. Some software that many have led you to
allows you to make these believe. Good onsite SEO usually
arrangements. wins so keep that in mind when
designing your website.
Another misconception is that
only links from external web
About the Author:
Peter normally has his new websites listed on Google, Yahoo and MSN within two days, and consistently gets high search engine listings. His website Improved Search Engine Rank offers to show you how exactly how he does it, including how Page Rank and SEO can be used together to achieve the highest listings for your keyword.
Read more articles by: Peter Nisbet
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