n case you didn't know it, bottom frame is the actual page
or didn't care Google has of where the image comes from.
an image search located on
the tab just to the right of its This bottom frame if enticing
web search where you can search will generate traffic to come
the internet for images based visit your web site and make a
upon the text you type into the sale. Take this idea for an
search box. This article will example. Say you wanted to see
explain how to optimize your web what a DeLorean looked like and
site to use this to your typed it into Google Image
advantage. search. You would get a result of
images and if you happen to want
When you do a Google Image search to see a bigger image of the
you will get a page of results DeLorean or noticed that it came
that show the images according to from a web site called
your search query. Along with the www.deloreansforsale.com you
images you will get a description would click on the image. On the
of file size, image size, and next page in the bottom frame
file type. Google also shows some where the web page of the image
text that is near the image on is located you see a deal on a
the web page where the image was DeLorean that you like the looks
found and the web site address of of (from finding out with the
the image. help of Google Image search) for
sale for only $1000!
If you were to click on the image
to see the image better you will This is just one possibility out
be brought to a framed page where of many showing how Google Image
Google's information along with a can be beneficiary to your web
link to view the full size image site. If the web page is
is in the top frame and in the intriguing enough people will
visit your web site to see what
else they come across. Maybe Google looks at these factors
someone will do an image search when determining what images to
on afghans and discovered a class rank first in an image search:
or video on the subject from your
web site. The possibilities are * Image File Name
endless. * Text of Image
* Text Surrounding the Image
An Overlooked Way to Get Traffic * Page Title and other Web Page
Factors
Optimizing the images on your web
site is often an overlooked way If you were to do a few searches
to get genuine traffic. In the using Google Image search you
past stuffing the tags of a image would discover easily the
(the text that shows up when you commonality of the top ranking
rest your mouse pointer over a images. The most important are
picture) with keywords got you the file name, alt text, body
ranked high, but the search text surrounding the image, and
engines soon discovered the abuse page title. I will describe these
of this and now penalize web further.
sites for it. Optimizing the
images for a web site done Image File Name
correctly can gain traffic to
your web site. Granted it is not When you do a Google Image search
as targeted as web text searches and right click on the image to
on the internet, but this often save it you see the file name of
overlooked way can bring traffic the image. You will discover that
and sales to your site. the top images usually have the
keyword you typed in your search
How Does Google Rank for Images? query.
Text How do you optimize your Web Site
for Google Image Search?
If you are using Internet
Explorer and rest your mouse Easy! Just make sure that the
pointer over the image displayed file name of your image reflects
in the web page where it came what it is really about. Instead
from you will discover that the of 00001a.jpg name it
top images also contain the delorean.jpg. Make sure that your
keyword you used in your search tag accurately describes what the
query. picture is about using the
keyword you want to optimize for.
Text Surrounding the Image For example for the delorean.jpg
picture you could write an alt
You will notice that Google takes tag like this. (alt="DeLorean for
text containing your keyword sale for $1000") Just be sure not
search query and displays it next to enter ‘DeLorean' for every
to the image for a brief image and graphic on your web
description. Google uses this page. This is a blatant misuse of
method in regular web text the alt tag and will get you
searches as well. So it is plain penalized by the search engines.
to see that this is relevant to
Google Image Search as well. Make sure that the text
Page Title and Other Factors surrounding the images contains
the keyword you want to shoot
If you notice the page title and for. If you have a picture of a
URL of the web page where the DeLorean it is natural that the
image resides you will find your web page will have text about it,
search query keyword there as so little effort is needed here.
well.
And if you really wanted to
optimize for it make sure your Michael Rock (Search Engine
keyword is in the tag and URL of Optimization Specialist )
your web site.
About the Author:
Michael Rock is a teacher, author, and web designer of SEO (search engine optimization). He is also the founder of The Internet Presence which offers web development services and Web Ranking Consultants which offers SEO consultation and services. http://www.webrankingconsultants.com
Read more articles by:
Michael Rock
Article Source: www.iSnare.com
