earch engine optimization determined what it is they're
(SEO) seems to be shrouded looking for. This in turn gave
in mystery for many people. rise to search engine
Perhaps this is a good thing, as optimization as we now know it.
if you don't optimize properly As for why SEO is important,
and according to "the rules" it's depending on the source 75-90% of
very possible that the search people find the websites they're
engines will stop indexing you looking for using a search
all together. So, the aim of engine, so the importance is easy
this guide is to help you do the to see.
simple things that provide the
Give The Search Engines What
largest return on investment. They Want
But first some background on how
In the constantly changing
search engines work, and why world of search engine
search engine optimization is a algorithms, I can't give you
good idea. exact details. However, there
SEO Background
are some important things that
To index the huge number of will most likely never change.
webpages online (30 billion plus) When it comes to your website,
the search engines such as there are two major things search
Google, Yahoo, and MSN, have engines look for, the first is
created, or acquired, complex your onsite content, and the
algorithms designed to comb second is how your website is
through the web and deliver seen by the rest of the internet.
relevant results. These The easiest things to do involve
algorithms have always been your onsite content, so we'll
closely guarded secrets, but by start there.
looking closely at the results
Content
page, and running "tests" on the
The most important words on
system, many people have your website are in the title.
Make absolutely sure that your sure your content includes your
title contains the keyword, or keywords and phrases so the
keyphrase that you'd like people search engines know what your
to search for. A good way to do website's about. It seems as if
this is to follow this formula: ideally your keyword frequency
"Website Name - and density should be somewhere
Keywords/Keyphrase". Continuing between 3% and 7%. So, let's say
on, your headings, the h1, h2, your keyphrase is "car repair,"
h3, etc. tags, are also very then this phrase should be
important, so try to have them repeated 2-3 times for every 100
include your keywords as well. words. On top of that, you
However, in the case of headings should be shooting for over 200
use them as they were meant to be words per page which seems to be
used. Don't use headings as a standard among all search
normal text, and don't have engines.
multiple instances of h1
Offsite Optimization
headings. Search engines caught
Onsite optimization can take
wind of this early on and you a long way, but to really
penalize sites that abuse it. drive your traffic up you'll need
Another important item is the to concentrate on link building.
anchor text used in links. The Unfortunately, this is not as
anchor text is the actual easy as working with your
underlined text that goes between content. The search engine
the "a" tags, and it should algorithms have changed recently
reflect your keywords and to include backlinks in the
keyphrases instead of something formula they use to rank your
like "click here." Then of website. What this means, is
course is the high quality, that the more high quality,
unique content you've added to relevant backlinks you have to
the internet community. Make your site the more important your
website is considered by Google, as a great resource for his
Yahoo, etc. The key here is high users. Depending on the size and
quality and relevant backlinks, popularity the website, you may
as opposed to those found in link or may not get linked. If you
exchange farms. There are a few don't, shake it off and keep
good ways to do this. The first, plugging away. My last little
and simplest thing to do, is to tip on search engine optimization
submit your website to online is to be persistent, and patient.
directories. Try to pick Search engines, specifically
reputable directories that take Google, have begun to value
free submissions such as the Open backlinks on the basis of
Directory project, and longevity, so the longer a
LinkCentre. Another great way to backlink survives the more
build backlinks is to write valuable it becomes. This may
articles like this one. There mean it will take months to
are tons of websites that take obtain a top ranking, but keep
article submissions and allow plugging away, your efforts will
other webmasters to use them. pay off.
However, to use an article the
webmaster must also place the
webmasters directly. Let them align="center">
know that your website can serve
type="text/javascript">
google_ad_width = 728;
google_ad_height = 90; type="text/javascript"
google_ad_format =
"728x90_as"; src="http://pagead2.googlesyndica
tion.com/pagead/show_ads.js">
google_ad_type = "text";
google_ad_channel
="8710800197"; google_color_border =
"F5F7FB";
google_color_bg = "F5F7FB";
About the Author:
Chris Lexmond runs http://www.sbswebsites.com which helps users make a website by providing tutorials, articles, and comparisons of web services such as web hosting, templates, stock photos, and SEO.
Article Tags: search, website, engines
