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Search Engine Optimization Isn t Rocket Science



I


ntroduction                     calculator related words on your  
So you have completed your      website. However, be careful not  
website, great! Now how are     to mention the words too often,   
you going to attract visitors? If     or search engines might think     
you do not let them know you're       your website is spam, which will  
there, your visitors will never       result in a very low rank (search 
find find you. How are you going      engine position) within the       
to sell products when users don't     search results.                   
know that you exist? SEO will                                           
make your website noticeable on       Linkbuilding                      
the internet, and this small          When more websites link to your   
guide will help you bring             site, the more attention you will 
targeted visitors to your             get from search engines, which    
website.                              results in higher ranking. When   
                                      you create and receive links from 
Optimize your website                 other websites to your website,   
The most important part of your       make sure important keywords are  
website is quality content.           used as anchor keywords in the    
Search engines (such as google)       hyperlink. If you sell            
will crawl your content and index     calculators online, use a link    
it into a database. If your           such as; buy calculator instead   
content does not match the            of click here.                    
product you are selling, you will                                       
not attract targeted visitors. It     Target your audience              
is therefore very important that      Leave your link on website where  
you choose your (key)words very       your potential customers meet,    
carefully. For instance, if you       for instance forums or discussion 
sell calculators on the internet,     boards related to your website.   
make sure you mention the words       Do not spam your website as this  
calculator, calc, math and more       will be noticed by crawlers and   



will eventually result in a           Never use frames to design your   
blacklist entry.                      website! Lots of search engines   
                                      simply skip webpages with frames  
Offline targeting                     since they are a difficult to be  
Be sure to market your website        seen apart from each other by     
offline as well. Advertise in         visitors. For instance, if your   
local newspapers, tell everyone       framepage would consist of        
about your website, etc.              menu.html and content.html and    
                                      your visitor would land on        
Add a sitemap to your website         content.html, he would not have a 
When you want search engines to       menu to navigate through your     
crawl your entire website, the        website.                          
best thing to do is adding a                                            
sitemap to your website.              Stay away from bad neighbourhoods 
                                      and don't spam!                   
Make sure searchbots can read         Do not be tempted into leaving    
your website                          your link on abandonned           
Searchbots can only read plain        guestbooks, forums or spam your   
text.websites. No matter how          link on every website you can     
beautiful your flash animation        find. Do not exchange links with  
is, searchbots cannot read the        spammy websites (such as pharmacy 
content inside that animation.        websites) either. The risk exists 
Therefore, try to avoid Flash         that google will classify your    
animations on your website when       website as a spamsite and will    
there is content involved. Same       block your website from any       
story goes for JavaScript.            search results.                   
                                      

                              
Do NOT use frames                     






About the Author:

Jaap van de Wal is co-owner of http://www.business-web.org and helps people setting up a full business website. Business-Web lets users create their online business without needing to know anything about HTML or webdesigning.


Read more articles by: Jaap Wal

Article Source: www.iSnare.com


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