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Search Engine Optimization Glossary
lgorithm. A set of rules that is different to what normal
that a search engine uses visitors would see. Search
to rank the pages contained engines will ban you if they find
within its index in response to a you doing this.
particular query. No search
engine reveals exactly how its Contextual links. Contextual
algorithm works, to protect links are displayed on web pages
itself both from competitors and when the content on the page
from those who wish to spam the indicates to an ad server that
search engine. the page is a good match for
specific keywords or phrases.
Back links. These are links to a
website from external sources, Conversion rate. The percentage
including other web pages, of visitors to a website who buy
directories, and advertising. something.
Banned. When pages are removed Cost per click (CPC). A system
from a search engine's index where an advertiser pays an
because the search engine has agreed amount for each click
deemed them to be spamming, or someone makes on a link leading
violating one of the search to their website.
engine's other rules.
Cost per mille (CPM). A system
Click-through rate. How many where an advertiser pays an
people clicked on a link, as a agreed amount for the number of
percentage of the total number of times an ad is seen, regardless
people that saw the link. of how many people actually click
through. The ‘mille' refers to
Cloaking. The act of serving one thousand viewings of the ad.
content to search engine spiders
Crawler. A component of a search
engine that gathers listings by Index. The collection of
automatically ‘crawling' the information a search engine has
web, following links to that searchers can query.
understand how pages are
connected. Landing page. The web page that a
visitor reaches after clicking
De-listing. This is when pages your search engine listing.
are removed from a search
engine's index, usually because Link popularity. A count of how
they haven't been updated for a ‘popular' a page is based on
long time. the number of other pages that
link to it.
Directories. A type of search
engine where listings are Link. A link is text that you can
gathered by humans, rather than click on to go to another
by automated web crawlers. website, or another page on the
same website.
Doorway page. A web page created
in the hope of improving another Listings. The information that
page's ranking in a search appears on a search engine's
engine's listings. Doorway pages results page in response to a
don't give much information to search.
the people viewing them.
Meta-search engine. A search
Graphical inventory. Banners and engine that returns listings from
other ads that appear depending two or more other search engines,
on the keywords a page contains. instead of using its own index.
This includes pop-ups, browser
toolbars and rich media. Meta tags. Tags placed in a web
page's code that pass information Outbound links. Links on one
to search engine crawlers, website that lead to other
browser software and some other websites.
applications.
Paid inclusion. An advertising
Meta description tag. This meta program where pages are
tag allows pages to provide guaranteed to be spidered and
descriptions to search engines. included in a search engine's
index in exchange for payment.
Meta keywords tag. Allows authors
to add text to a page to help PPC. Pay-per-click - means the
with the search engine ranking same as cost per click (CPC).
process.
Paid listings. Listings that
Meta robots tag. Allows page search engines sell to
authors to keep some web pages advertisers, usually through paid
from being indexed by search placement or paid inclusion
engines. Similar to a robots.txt programs.
file.
Pay-for-performance. A term
Natural listings. The listings popularized by some search
that search engines do not sell. engines as a synonym for
Instead, sites appear solely pay-per-click. It stresses to
because a search engine believes advertisers that they are only
it is important for them to be paying for ads that "perform" in
included, regardless of payment. terms of delivering traffic, as
Note that paid inclusion listings opposed to CPM-based ads, where
are still treated as natural ads cost money even if no-one
listings by many search engines. clicks on them.
Paid placement. An advertising engines, whether you're improving
program where listings appear in your ranking in natural listings,
response to particular search purchasing paid listings or some
terms, with higher rankings combination of the two.
typically obtained by paying more
than other advertisers. Search engine optimization (SEO).
Altering a website so that it
Rank. The order in which web ranks higher in the search
pages are listed in search engine engines.
results.
Search terms. The words a
Reciprocal link. A ‘link searcher enters into a search
exchange' in which two sites link engine's search box.
to each other.
Shopping search. Shopping search
Results page. The page that engines allow shoppers to search
appears after a user enters their the web for products and their
search terms. prices.
Robots.txt. A file used to keep Spam. Any search engine marketing
web pages from being indexed by method that a search engine
search engines. decides is detrimental to its
efforts to deliver relevant
Search engine. A service designed search results.
to allow users to search the web,
or another database of Spider. See crawler.
information.
Submission. The act of sending a
Search engine marketing (SEM). URL to a search engine, for
Marketing a website using search inclusion in its index.
Ranking systems can be confusing
XML feeds. A process in which and there are often complex
information about a page is fed factors involved, but you do not
to the index without using a need to be an expert in the field
crawler, for example using RSS. to achieve top results. Take a
chance - after all, you have
The best advice is to follow a nothing to lose.
good search engine promotion
system. Keep track of when you Many thanks to Danny Sullivan,
submit your sites and how soon Kevin Lee, Ikonya Nginyo, and all
they're indexed -- checking once the other volunteers who
a week is sufficient. contributed.
About the Author:
Anton Cheranev Has Created An Ultimate SEO Spy Software That Will Help You To Investigate Your Competitors' Websites & Reveal All Necessary Information To Dominate Over Them! More Info Here ==> http://www.TheSeoDetective.com
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