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Search Engine Optimization Four Vital Steps For Optimizing Your Website
here is a bit of confusion engine is trying to classify
about search engine pages by text and not by images.
optimization. Some people If you have an opening page with
think that SEO (the abbreviated a beautiful picture of the sea
form) is nothing more than and only two words of text saying
tricking search engines into "enter here" then this page will
giving a high ranking for a not rank high in searches for
particular site. Others think Florida Vacations. Similarly if
that search engine optimization you have a headline with
is so complex that they could not important text containing your
possibly understand it. Neither site's keywords it should not be
of these views are correct. displayed as a gif or jpeg image.
Search engine optimization is Pages that are all flash or all
best defined as the art and images are not search engine
science of building web pages friendly, and often are not user
that are both search engine friendly as well.
friendly and user friendly. Below
are four basic steps that you 2. Links to your interior pages
should take when optimizing your should be easily found by search
web pages. engines
1. Your web design should An important thing to remember is
emphasize text and not graphics. that you want not only your main
page, but all of your interior
"Search engine friendly" means pages to be included in the
that search engines should be search engine index. While most
able to find data on your site people will probably enter your
that they can put in their data site through the main page, many
bases. While a picture may be will enter after doing searches
worth a thousand words, a search which lead them to your inner
pages. The best way to make sure searches for your various
that search engines will find and keywords.
index your inner pages is to
include text links to these 4. Once your material is
pages. If you have navigation organized, then your keywords
system which uses Java script or should appear in strategic
images, then it is best to add an portions of your web pages
additional text link navigation
bar at the bottom of the site to If your site is about Florida
ensure that the robot follows the Vacations, then these words
links to your inner pages. should appear in the following
places of your html pages:
3. Your pages should be built
around specific keywords or a. In the file name or the url.
keyword phrases
If your site is called
Robotic search engines and human www.floridavacations.com then
users have one thing in common: this will give you a head start
they are trying to figure out in any searches for this term.
what your site or your particular Similarly if your company is
web page is all about. It is not called XYZ Travels you may have a
possible to get high rankings for web page with this url:
thirty different search terms www.xyztravels.com/floridavacatio
with only one web page. However ns.html
it is possible to build separate
web pages which explain and give The url or file name is an
importance to various aspects of important indicator to a search
your organization's activity. engine, so don't miss the
These sub pages can be optimized opportunity to put your important
so that they perform well in term either in your main domain
name or in your file names.
d. In the headlines
b. In the title tag
Just as someone reading a
The text that is displayed in the newspaper looks at headlines to
blue line at the top of your find out what is important, a
browser is your title tag. The search engine robot looks at the
title tag is located in the headlines of a web page in order
section of the document. If your to pick up the essential feature
main phrase is "Florida of that page. Put your main
Vacations" then the title tag in phrase in a headline and place it
your html document should look near the top of the page. Your
something like this: Florida headline text should be enclosed
Vacations: Florida Vacation with special header tags such as
Information by XYZ travel , , . A headline tag for our
hypothetical page could be
c. In the Description tag written as follows: Florida
Vacations: Plan Your Vacation Now
The description tag is not seen And Save Money or Accommodations,
on the web page but search Entertainment and Transport in
engines often display it as the Florida
text which gives the searcher an
idea of what your page is about. If you don't like the look of the
The description tag should be h1 tag, then use a smaller tag,
compelling, and make someone want h2 or h3, or adjust your site
to click and see your page, while ‘s style sheet so that the h1
also containing the keywords that tag is displayed in a small font
are in your url and your title which better matches your body
tag. A description tag for this text.
site might look as follows:
e. In the body text of your page your Florida Vacations and you
want to direct your web visitors
Your main keywords or key phrase to an inside page with more
should appear in the first information about this subject.
paragraph of text and in a Instead of making a link that
natural way throughout the text says "click here," it would be
and also at the end of the page. better to have a link that says
In normal writing you would first "Click here for more information
introduce your subject, then about Florida Vacations" or even
explain what it is about and then better, the link text will only
summarize at the end. Follow this be "Florida Vacations" and the
same procedure when you start "click here" will be rendered as
writing your web page. Pages normal text.
written in this style will
automatically have correct If you follow these
keyword density and distribution. search-engine-optimization steps
when building your website you
f. In anchor text on your page will end up with web pages that
are easily understood by your
Anchor text is the clickable visitors, and easily classified
portion of links on your web and indexed by search engines.
page. Suppose you are describing
About the Author:
Donald Nelson is a web developer, editor and social worker. He is the proprietor of A1-Optimization http://www.a1-optimization.com and provides search engine optimization, copywriting, reciprocal linking and article marketing services. He recently launched a new reprint article directory located at http://www.a1-articledirectory.com
Read more articles by: Donald Nelson
Article Source: www.iSnare.com
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