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Search Engine Optimization For Dummies
any people have said to spiderbots, and a lot of emphasis
me that they can't afford is now placed by them on what is
to employ a SEO company, found there. This is the place to
but they would still like to get put your key words, what search
better search results on Google, words and phrases do you want to
Yahoo and MSN searches. Are there be found under.
any basic rules that they can
follow to improve their ranking But what about key words in the
on search engine results pages Meta tag statement? This was a
(SERPs)? In response to this great idea, but unfortunately
question, here are some basic became abused by people doing key
things that people who have coded word stuffing. Look at you own
their own web sites can do to site, what keywords do you have
make the web pages more spiderbot there. We would suggest that you
friendly and so more attractive consider putting up to 10 key
for search engines to crawl. words in the Meta tag, and these
words should re-enforce the key
Let's start with the actual words that you use in your actual
information on the home page of text. I saw a site for buying
the web site. What is the first property that repeated the words
thing that a spiderbot will see house sales a hundred times; do
when it crawls your web site - you think that fooled Google?
complex graphics, tables of Search engines are now trying to
information that do not directly ensure that the content and key
relate to your products or words the actual web surfer sees,
company, or does it see some relates directly to how the page
well-written, grammatically is ranked.
correct text? We have found that
the first 100 words on a web site On a similar theme, have you ever
are of particular interest to been to a web site that is very
difficult to navigate and you end We believe that link farms are a
up giving up because it's just dangerous way forward. Search
too difficult to find the engines do not like this idea as
information you require. Well, it cuts across the major concept
think how the spiderbot feels of searches that they should
when it hits such a site. Do you reflect the true popularity of
think it will spend time and sites. Either now or in the
effort trying to build a complex future, sites using link farms
navigation map, or will it out will be penalised and maybe
the site it the too difficult sandboxed, a bit like being sent
pile and move on. Make your site to the sin bin for 6 months and
easy to navigate; on a small site not recommended.
being able to access any page
from any page is a useful Reciprocal links can again be
concept. seen as a false way of increasing
the popularity of sites. Many
This brings us nicely on to the high ranking sites use this idea
whole question of Inbound Links and to date have not suffered.
(IBLs). Some sites have very few However Google and other search
external IBLs, but still do well engines are starting to take the
because of the structure and relevance of the linking site
linkage of their own pages. into account. So if you are a
Unfortunately, this can mean a property company and you link to
fairly major redesign and a frozen food supplier and vice
re-write of a site but if you can versa, yes I've seen this one,
do this, you will improve your then the search engines will
visibility. Other ways of getting ignore it as an IBL. We are aware
IBLs are link farms, reciprocal that more sophisticated companies
links and one-way links. are using a 3-way reciprocal link
procedure that is far more
difficult to track. So 3 property
companies work together, company Finally, we would like to stress
A links to company B that links the need to write the cleanest
to company C that links to and most error-free html code
company A. So at the moment, the that you can. Again, it is fairly
search engines probably cannot obvious if you think about it,
see the 3-way reciprocal links, spiderbots want to be able to
although this may change in the crawl a web site quickly and
future. efficiently. If you have bad
html, links that are broken or
Update on Reciprocal links. The tables that don't have the
latest Google Dance (update) is correct number of entries, then
taking place (end of October spiderbots will struggle to
2005) and many sites with lots of classify your site. We have
reciprocal links are saying that invested in a very sensitive html
their Google search rating has validator that picks up lots of
disappeared. This leads us to errors and potential errors. To
believe that such links are date we have not found any web
definitely not a good idea. sites that validate 100% error
free using this validator, except
By far the best way of getting our own. When I mentioned the
links is by having a quality site validator in a previous article I
that other people want to link was inundated with requests for
to. So again, we are back to information on the product, so if
content. If you provide quality any one wants to try it, I have
information, over time, more and put up a 14-day free trial copy
more sites will link to you, and at
if they are in the same business http://www.seo-gurus.co.uk/cseset
sector as you, so much the up.exe. Don't be surprised if it
better. throws up lots of errors, I have
seen 200+ of many web site home Sometimes in shop windows,
pages, often with the same error Looking sleek and tall,
replicated many times. Sometimes in the living room,
Sometimes in the hall,
In summary, good clean readable But most of our dummies,
text backed up by clean html That we deal with every day,
programming and some good solid Are very much like you and me,
inbound links will give you a far But just stranger in a way,
better chance of good search For they are now on the net,
engine rankings. So, if you do Their 15 hours of fame,
all of this, will you need a SEO They lose their sensible marbles,
company? If you can achieve all And are all soon fair game,
of the actions above, we believe For unscrupulous and devious,
you will have done about 40% of Those twins of guile and charm,
the work we would expect to do Who in the blinking of an led,
for a client. Maybe that will be Soon strip off leg and arm,
enough for you, if not feel free Thus a dummy is so created,
to have a look around our Whence can they become whole?
website. Already minus arm and a leg,
To those who own their soul,
And now a poem And flailing blindly in a net,
More binding by the hour,
Written by my partner, reflecting With money leaking from cards,
Search Engine Optimization for All too sadly in their power,
Dummies. Yet just as the worst seems
likely,
Dummies are everywhere, When hope seems yeste rdays
They are dotted all about, dream,
Sometimes they are within, Yes, Seogurus Superbeing appears,
Sometimes they are without, Almost serenely on the scene,
"What seems to be the problem2, He just tries to help you,
His booming voice proclaims, In an age where others abuse,
"I will rid you of your demons, So why not trust the Superbeing,
Cast them out in your name, What have you got to lose?
And take you to a better land, He's related to the Ferrits,
Where everything works well, And cousin to the Stiffsteiffs
And where your website Bears,
flourishes", And reportedly the Frankfrogs,
You see, he tells a few as well, Though mad as March hares,
Yet he's not such a bad guy, But though they seem a rum bunch,
Though he needs spell-check Above all this motley crew,
advice, Are beavering away on your side,
In fact compared to some, trying hard to help you through,
He's actually very nice, And this month a free trial,
We may be slightly biased, You can use to help yourself,
We may just overemphasise, Has been offered for a while,
But he really is a good guy, Just download it from its shelf,
And he really truly tries, And for zero pennies outlay,
To put you on the right path,
Primarily to help yourselves, You can begin to see just why,
He doesn't use a witchdoctor, The Seogurus Superbeing came,
Or consult with toads or elves, So gloriously from the sky,
He just uses simple tools, And should you ever need him,
And a common sense approach, Should your efforts be not
He knows you can do most of it, enough,
And just acts as your coach, Fear not for he will be with you,
And advises now and then, Once emailed hell strut his
Of tools or websites to try, stuff,
And he isn't ever dodgy, And though he's a bit cocky,
And he isn't ever sly, And a bit "I've been here
before", Is infinitely preferable to
There are others out there those,
lurking, That would help you spend your
Who would hurt you for evermore, rent,
And make you pay for nothing, Though our cape flaps annoyingly,
Over and again quite dearly, And our colours are almost
For getting you "quite close", luminous,
For endless results of "nearly", We are honest to goodness
So on balance a flawed superbeings,
superbeing, And you can trust in us.
With aging but true good intent,
About the Author:
John Fowler trained as a Mathematician and has worked in the IT industry for over 30 years, much of the time in sales related functions. He now spends his time between being a partner in SEO Gurus and as a sales and management trainer for ICT companies. John can be contacted via http://www.seo-gurus.co.uk
Read more articles by: John Fowler
Article Source: www.iSnare.com
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