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Search Engine Optimization Basics That Everyone Should Know



A


n idea formulated in your       yahoo explorer. Both of these are 
mind and you acted on it.       places where you will need to     
You started a company and       create a sitemap of your website. 
soon you created a website. How       A sitemap is a simple xml or txt  
do you go about promoting the         file that lists all the available 
website to generate traffic to        pages on your website. It helps   
come to your website? You need to     the bot going around to your site 
engage in search engine               index it properly. once you have  
optimization (seo) to cleanly         done that you need to work on     
help generate traffic to your         your site.                        
website. Clean seo revolves           You need to make sure that the    
around making changes to your         keywords that you're trying to    
website to better help google and     obtain are really worth your      
yahoo in particular index your        time. Trying to get a #1 spot for 
site, and get into the top spots      the keyword "clothing" probably   
for specific keywords. The first      isn't worth your time and effort. 
step in seo is to add yourself to     Instead you should use a keyword  
every known search engine             selector tool like overture's. It 
available. This includes google,      will let you type in a specific   
yahoo, dmoz, and every other          keyword like "clothing" and then  
search engine you can get into.       see alternatives that people are  
submitting to more sites than         searching for. Once you find out  
those is fine, but don't expect a     the keywords that you're          
lot of hits. You can do this          interested in head over to your   
first because it sometimes takes      web files and start editing your  
weeks or even months for the bots     files. You need to insert the <   
of the various search engines to      meta name="keywords"              
come around to index your             content="purple hats, velvet      
website. The next is to create        hats" / > on every page. You can  
accounts for google sitemaps and      adjust the keywords depending on  



the product and what you're           find interesting? What you're     
specifically trying to target.        trying to do here is drive        
Once you have completed this you      customers to your website, and    
need to do the same for your          then link to your website on      
title and description. no one is      their own. Google and Yahoo in    
probably going to search for your     particular find that reciprocal   
specific company name, so you         linking is a good way to track    
need to create a catchy title and     the effectiveness of a website.   
description that garners genuine      If 10k people are linked to a     
interest in your website. Avoid       website then obviously there is   
putting your company name at the      something there that is worth     
front of the title; instead put       seeing. You will subsequently     
it at th end. For your                move up in the search results for 
description describe what your        those various websites.

      
company does in a unique way.                                           
avoid descriptions that focus on,     
appear professional in your           border-style: solid;              
description, while utilizing the      border-color: #FFFFFF;            
space to wisely describe what you     background-color: #F5F7FB;        
have to offer.

                    border-left: #BAC9FF 1px solid;   

Once you have that you have        border-right: #BAC9FF 1px solid;  
the absolute basics down. you         margin-top: 5px; margin-bottom:   
will now want to focus on             10px;" valign="top"               
creating content to drive             align="center">               
customers to your site. Can you                                         
write an article that is unique        to the industry that you're in?       type="text/javascript">              
google_ad_height = 90;                                            
                                       google_ad_format =              type="text/javascript"            
"728x90_as";                                                            
                                                                  
google_ad_type = "text";        src="http://pagead2.googlesyndica 
                                      tion.com/pagead/show_ads.js">     
google_ad_channel                                                 
="8710800197";                                            
                                                                        
google_color_border =           

                      
"F5F7FB";                                                               
                                          
google_color_bg = "F5F7FB";                                       
                                      
              
google_color_link =             




About the Author:

Jeff Lawrence is the owner of Sonicko Consultanting. Sonicko focuses on web analytics and Google Analytics in particular. They provide Google Analytics installation and implementation, training, and support among other services. You can reach Sonicko at http://www.sonicko.com

Article Tags: search, website, yahoo



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