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Search Engine Optimization And How To Use It
earch engine optimization, When you click to visit a website
or SEO, is a means of what do you want to happen? Do
designing a website, and you want to see lovely flash
its individual pages, so that you graphics that take several
meet the requirements of a minutes (or seem to) to load up,
mathematical equation called an or do you want to be taken
algorithm that is design to apply immediately to the home page. We
statistical analysis to determine both know the answer yet they
how it relates to the search still insist on the fancy stuff.
terms used by the search engine That is ego, not practical web
customers. design.
That is a long sentence, so let Once you actually manage to get
us look at the various elements onto the home page, do you want
that it contains. First designing some good information and easy
a website. There is more to navigation to well explained web
designing a website than making pages, or do you want loads of
it pretty, and unfortunately graphics, pictures and nothing
there are a lot of website but line after line of adverts
designers who do not appear to with some links to other pages on
understand that. Before you can the site that you have to search
even start on design a site, you for? We also both know the answer
have to consider what the purpose to that, but how often do you see
of the website is. Usually to pages full of adverts and
provide information to visitors graphics and little else? These
on the search term that they use pages are designed by
to reach you. self-professed SEO experts!
Web Pages Should Load Quickly I recently had one of my
customers ask to me run my eye
over her home page that she had pay for advertising. If they
just had revamped by a can’t get their own website into
professional developer but seemed the top 10 for their main
not have been listed in Google. keyword, then how can they be
Because I look after my customers qualified to do it for you?
I agreed to do so free of charge, Forget the promises and
and do you know what I found? A guarantees. I can get anybody’s
web page that the spiders would website into the top 10: even to
have left the second they visited number 1! All I need do is find a
because the first text they would unique keyword or phrase that
find would be line upon line of nobody is using, such as “Top
navigation away from the home website developers in Blaenavon
page. When I checked the target South Wales”. I have checked that
pages, guess what? Same thing. and nobody is using it! The only
The spiders would have been problem is that neither will any
running round in circles, seeing Google customers use it. Nobody
nothing. Also no worth while can guarantee a Google listing
titles and no headings except one position.
in a H2 tag – no H1 tags at all.
Incidentally, search engine
Nobody can Guarantee a Google customers are those that use them
Position to find information that they are
seeking. They are not advertisers
All that from a ‘professional web on Google or people that use any
developer’!! What do you need to of the Google services other that
be a professional these days? the search engine itself.
Don’t get me wrong, there are
some good ones, though please Keyword Density is a Thing of the
take a piece of advice from me. Past
Don’t hire anybody that has to
All SEO experts can get you in the page. The sub-headings will
the top 10, but not for any reinforce that, but only if they
keywords worth having. You are are in H2 – H3 tags. Forget
better doing it yourself. All you anything more than H3.
need worry about are having your
keyword as part of your title The spiders should come across
(not all of it) and in TITLE links leading from your page
tags, and use your page keyword until it has read all your text.
in H1 tags as the main heading. The lead t to where you want it
Use it again as part of an H2 do next. Attach a lead to it and
sub-heading. Use your keyword guide it through your website,
once in the first 100 characters page by page, and avoid leading
and again in the last paragraph. it from page to page haphazardly
Once more for every 500 words and before it has seen the content on
that will do. Forget 1% -3% each page. Any website designed
keyword density. Use lots of like the one I described at the
related text, but be careful of beginning, with nothing but links
synonyms because few word mean at the start of every page, will
exactly the same as others. Make be lucky to be listed at all
sure that you make it clear in unless it has hundreds of
what context you are using a thousands of links coming into
particular word. it.
Write naturally about your topic Page Rank Might Lose its
and you will be fine. Make sure Influence
that the spiders see your page
title first, then the heading However, Google appear to be
next. That will tell them what reconsidering how it views links,
the most important text on your and perhaps web page content will
page is, and hence the topic of be viewed as it should be – as
more important than incoming most important parts of it. Then
links that can be contrived think where you would want your
artificially. Follow my advice visitors eyes to go on your page
and do your own SEO. It is as to be given the best information.
easy as I have described. If you You can use HTML to make sure
fail to get listed within two that the search engines crawl
weeks you are doing something your page exactly that way.
wrong, and then you might need
help, but make sure you get help Do Not Confuse Your Spiders
from somebody who wants to help
you and not simply boost his or You can lead spiders from
her ego. paragraph to paragraph. Table to
table, link to link. Keep in mind
There is more to search engine that if a spider follows a link
optimization than flashy pages. it will start crawling the page
Spiders see in black and white, you sent it to and only come back
and are impatient creatures, so if you allow it to: i.e. provide
don’t lead them a merry dance. Be another link back to your home
obvious, tell them what your page page. Theoretically you could
is about and let them read your send it back and forth the
content before sending them on to between two pages in an
the next page. unbreakable loop!
SEO is about being honest with That is the ‘website design’
your visitors and giving them part, leaving algorithms,
information that is as relevant statistical analysis and search
to your subject as you possibly terms still to cover. These will
can, but also using common sense. have to be the subject of another
Look at your home page, and article!
consider what you want to be the
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About the Author:
If you want to learn more about search engine optimization, check out Pete’s website here: Improved Search Engine Rank where he offers a free 7-Part SEO course to help you improve your search engine listing, and also offers advice on getting rapid listings in the top search engines.
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