o your company has a if search words appear close to
website - an important step the top of the page and their
to validate your company, frequency on the page. You must
boost its visibility and increase first determine what the key
its sales. Now how do you get it words that your customers search
to show up on Google and the with. Consider the website from
other search engines like Yahoo the perspective of a potential
and MSN? customer and try to understand
what they would be searching for
A high search engine ranking for on the web. Aim to have 100-250
your website is essential. At words on each page with those key
least 85% of people looking for words used as often as possible.
goods and services on the Those same key words should be
internet find them through search included in the title tag of your
engines. coding, but keep it to six words
or less. (this is the coloured
To increase your website's bar at the top of the page). The
ranking on search engines, you site at
could hire a company to do it for http://www.related-pages.com/seoT
you. There is a whole search ools.aspx?cb=wgyr has some great
engine optimization (SEO) tools to help you optimize key
industry that will gladly take words.
your money. SEO is simpler than
it is made out to be, and there 2. Link Popularity. This is a
are several steps that you can do factor that is extremely
yourself to increase the rank of important in search engine rank.
your website. Almost all of the search engines
use link popularity to rank
1. The content of your website is websites. Inbound links matter
key. Search engines check to see most, and highly ranked sites
linking to your site are worth the search engine robots from
more that lower ranked sites. If indexing your web pages. Keep
you can provide content that coding clean and simple.
other sites want to link to, you
will move up in the rankings. 4. META Tags. This may sound like
This means that you may have to something out of a science
actively solicit links to your fiction movie, but it is very
content and perhaps write simple code that should be
articles for other websites. included in your site because its
makes it more inviting to the
3. Proper Page Structure. This search engine spiders that crawl
can be tricky for people who the internet.
don't know HTML, but it really
isn't that complicated. Your 5. Don't Cheat. Don't try to
pages should be coded correctly ‘spam' the search engines by
so they are easier for the search including invisible keywords
engines to index. Your site repeated hundreds of times or by
should have easy to follow text repeating key words in META tags.
navigation, and you should avoid The engines are getting smart and
using Flash to build your entire will penalize you for this. They
page because it makes the site may even drop your site all
harder to index. If you want together.
dynamics on your page generated
by other languages such as 6. Patience, Patience, Patience!
JavaScript, you should have these It can take weeks for the search
codes in external files. There is engines to re-index and re-rank
also an html validation tool at your site once you have made
http://validator.w3.org/ that is changes or if you have a new
useful. Errors in programming site. Search engines are smart,
code and incorrect html can keep but they taken time to sort
through the vast amounts of advertising on Google.
information that's thrown at
them. If you are patient, you Good web design is a balance
will see results. between what looks great and
optimizing your site for search
7. Many of the major search engines. Your content must be
engines still include a free good enough so that other sites
submission section for their want to link to it while at the
listings. It may take 6-8 weeks same time include key search
(or more) for your listings to words that will draw potential
show up, but Google, AltaVista customers. You also need to have
and Yahoo still accept free your site built correctly and
submissions. Since search engine take the time to manage it and
rank is key for success on the keep it fresh. Now you are well
internet, you may want to budget on your way to having a high
for search engine optimization ranking website on Google. Good
and consider paid listings luck!
(Yahoo), or pay-per-click
About the Author:
Colleen Happ designs effective and affordable websites and graphics. Her portfolio can be viewed at http://www.happconsulting.com. She offers free one hour consultations to show how an effective website can benefit your business.
Read more articles by:
Colleen Happ
Article Source: www.iSnare.com
