here is one thing that in the results a web site is, and
everyone generally one of the parameters these
acknowledges to be true and search engines use is the web
that is, page ranking and link site’s link popularity. A web
popularity are important to a web master would therefore want to be
master who wishes to increase very popular so that the web
traffic to a site. The site’s page rank is also high. On
particulars of this very general the other hand, a web site’s page
statement are taken for granted rank also influences link
and are supposed to be obvious, popularity as the higher the web
when in fact, they shouldn’t be site’s page rank is, the more
and they’re not. other sites are willing to link
to it. A web master, therefore,
--- Link popularity and page rank would also like to attain a high
page rank to increase link
Link popularity is different from popularity.
page rank. Link popularity is the
measure of the quantity and Link popularity and page rank are
quality of links to a site. Page goals that web masters aim for.
rank, on the other hand, is the When a web site has many links to
position of a site’s page in the it, odds are high that traffic to
results of a specific that web site will increase.
keyword-based search engine Likewise, the higher a web site’s
query. page rank is, the higher the
chance that an ordinary web
Link popularity and page rank are surfer will visit the site.
related but they are not the
same. Search engines have --- Increasing link popularity
algorithms for keywords searches
that would determine how high up Link popularity has two
components which are quantity and relevant incoming link is
quality of links from other sites established. This relevance
that direct traffic to the web determines which links are
site. Quantity is simply measured quality or not.
by the number of sites that link
back to a web site. The more It is logical to suppose,
incoming links there are, the therefore, that a web master
higher the link popularity. should aim for many quality links
so as to increase link
Quality is the relevance of the popularity.
web site where the link is found.
For instance there is one web --- Achieving quantity and
site that sells cars and another quality in links
that sells plane tickets. If
there is a link from the site The best way to get many and
that sells cars to the site that relevant links lies in the web
sells plane tickets, then that is master’s hands. The web master
an incoming link for the latter can request tit for tat or
web site and it counts towards reciprocal links to other
link quantity. However, this relevant site. This is when two
incoming link is not very related web sites link back to
relevant because these two web each other. The web master can
sites are in two distinct also pay for a listing in
industries that are not directly industry specific web
related. Now, if this web site directories. However, the best
that sells plane tickets has an and the most cost-effective way
incoming link from a web site of obtaining incoming links is by
that also sells plane tickets or maintaining a very good web site
a web directory that lists sites with highly informative, creative
selling plane tickets, a more and unique content. When a web
site has this, other sites will effort on the web master’s part.
want to link with it without any
About the Author:
David Bain is the author of the free report "Top 10 Search Engine Optimization Mistakes". Visit http://www.Top10SEOMistakes.com to download the report today.
Read more articles by:
David Bain
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