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Search Engine Optimisation The How s And Why s To Achieve Top Rankings
hy should you “bother” the SEO eBook & course peddlers
to optimise your website would have you believe. You
pages and submit them to really need to have a search
as many relevant engines & engine friendly site, know what
directories as possible? Well, keywords your prospects are
just consider these staggering looking for, understand the
facts: additional factors search engines
look out for and then submit to
- The rate of people buying the correct engines &
merchandise (everything from directories.
shoe’s to eBooks) online is
growing at a rate of over 20% a This takes time, experience and
year. In 2005, an estimated $150 more than a fair bit of effort.
billion was spent online and But once you do this, you’re well
according to industry experts on your way to high search engine
this is just the tip of the rankings – and in today’s
iceberg. internet era, that can really
push your business to the top of
- 80% of BUYERS who use the the league while crushing the
internet for their purchases find competition beneath your boots.
their chosen websites via search
engines. Let’s now look at how we can
identify our keywords so that our
For serious targeted traffic website pages are perfectly
there are very few things that optimised when the search engine
beat high search engine rankings. spiders come a knocking.
So how do you go about yielding How To Find The Right Keywords
top search engine rankings? It’s For Your Website
actually not as easy as some of
How well do you know your niche individual engines. Search
and your customers? Let’s find engines have also reported that
out. First consider your website these types of tools are
and then write down ten “key responsible for a lot of “spam
phrases” that your potential sites” – bottom line, using these
customers may use when searching type of programs and sites to
in the engines. Now, do this for send your submissions can hurt
each individual page on your your chances of high rankings.
website. For example if you have
an information site on dieting in It’s always best to submit
general, the keywords for your manually, even though this can
page on exercise should be take a great deal of time.
different from your keywords on
healthy eating. If you want high Trick The Engines, Get Your Site
rankings then your keywords BANNED – The Black Hat Techniques
should be skilfully spread out That You Must Never Use
over the page (as well as the
header on your webpage). There are always those who don’t
want to play by the rules. They
Posting Your Optimised Website To want an unfair advantage over
The Most Important Search Engines everyone else. They want to
& Directories – Why Hand deceive the search engines to get
Submission Is Best higher rakings.
Search engines dislike automated It works. For a little while.
search engine submission programs Then they get caught out and
and sites. Many of these programs penalised… BIG TIME. Their sites
(available via free submission plummet down the pages of the
sites/software) just do not engines. Or perhaps banned
consider the rules of the altogether.
stop after you finish submitting
You should never use “black hat” to the major search engines and
techniques to try and pull the directories. When search engines
wool over the eyes of the search ponder where to rank your site in
engines. These type of techniques their engines they will consider
include automatically generated your link popularity – the number
doorway pages, stashing away of other sites that are linking
popular but unrelated keywords, to yours. Search engines figure
hidden text and other dodgy that if many other (related)
methods. Some unethical merchants sites are linking to yours, that
even sell software that can help it must have a certain buzz about
you do some of the above by it. And so they rank your site
yourself – they know they are higher.
hurting your search engine
placement prospects and your Content, Content, Content (It’s
business but they couldn’t care King You Know)
less - their sales copy is so
magnificent that they’ll convince Another thing search engines love
you their software is the answer is content. If your site has a
to high rankings. Always be wary large amount of relevant content
of buying any software that and a large number of relevant
claims to increase your sites linking your way then
placements – and always get you’ll have the search engines
advice before putting such humming with delight. Higher
software into use. placement.
After Submission – Keep Promoting Submitting content should be done
Through Backlinks on a regular basis but how can
you increase the number of links
Your promotion efforts should not to your site? Here are some
dynamic ways to do this that article.
search engines LOVE:
- Find “authority sites” in your
- Post in forums that are niche and request them to publish
relevant in your niche and leave your articles on their website.
your website URL as your Lots of publishers are too busy
signature (a signature file is a to write new content and if your
few lines of promo text that most article hits the spot you could
forums allow you to tag to the well find them publishing it.
end of your post).
Obtaining good search engine
- Write articles on your site placements requires a methodical
topic and submit them to article and patient approach. Do the
directories and publishing things mentioned in this article
networks (there are thousands of and your chances of good, organic
these to choose from – get your placement will be high. And then
article into as many as perhaps you can enjoy your fair
possible). Again, your website share of the $150 billion that’s
URL should be stated in the being spent online every year.
signature file at the end of your
About the Author:
Your website promoted by pro's? Let NMS hand-submit your site to hundreds of search engines, post your articles to over 38,000 directories and submit your viral eBooks & press releases for you: Get Your Site Promoted Today!
Read more articles by: Tuks Engineer
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