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Search Engine Marketing Maximizing The Triangle Of Relevancy With Google
he “Triangle of Relevancy” or phrase and uses this
is used to describe the information to assist in
relationship between the determining the order in which
text in a landing page, a the landing pages and AdWords ads
sponsored advertisement and the are placed. The algorithm also
keyword or phrase that’s entered monitors the amount of time a
into a search engine. Google visitor spends on a page and
places a premium on relevancy as includes this in the score.
it endeavors to ensure visitors
have a positive experience by Search engine optimization (SEO)
getting search results relevant techniques such as placing
to their search terms. I will keywords in the page’s title and
outline specific steps an throughout the body of the page
advertiser can take to maximize can sometimes affect the position
their landing pages and sponsored of a page in the search results.
advertisement’s effectiveness in But of greater importance to
their search engine marketing Google’s algorithm is whether or
endeavors. not the keywords are located on
the landing page and whether they
Relevancy with Landing Pages are randomly included simply to
increase the density of the
The product, if you will, of any keyword on the page.
search engine is the resulting
landing pages. The page’s A common scenario is for Web
relevance to the search terms developers to design a number of
determines whether the page will landing pages for the same
show up in a search and at what product specific to certain
position. Google’s algorithm keywords. Using this method you
scores each page and/or sponsored can end up with 10 or more
ad’s relationship to the keywords landing pages for each of your
products. This can be expensive, previously manual processes.
time consuming and difficult to
maintain as regular updates are Relevancy with AdWords and
required on each page. Sponsored Advertisement
This can be much more efficiently The "Triangle of Relevancy” would
accomplished by using a product not be complete without the
entitled Search Chameleon. This search terms being included in
product uses scripting on a the title and/or body of your
landing page and a related sponsored ad. Google and most
sponsored ad to adjust the text search engines will highlight the
in the landing page in REAL TIME search terms in the sponsored ad
according to the keywords entered anywhere it shows up. This allows
in the search bar. The scripting your ad to stand out and draws
can be used in the page’s title attention to the visitor that
or anywhere in the body. This not your ad is relevant to their
only saves development time but search.
makes page updates much simpler
since you’re only working with So, in stead of loading your
one page. Adwords campaigns with numerous
non-relevant keywords, your best
It also assures your page will be bet is to use a single keyword or
relevant to the search regardless phrase that’s relevant to your ad
of the search term entered. This allowing it show up in both the
can be a compelling factor in a title and the body of the ad.
visitor’s decision to spend more This means you should write
time on a landing page. An several ads specific to a keyword
advertiser is then able to or phrase for your Adwords
maximize on the relevancy of campaigns. This not only makes
their landing pages by automating your ad more relevant but it
pre-qualifies your prospect as http://keyword.MyDomain.com.
the ad contains the specific key Notice the keyword is in front
terms they’re searching for. catching the eye of the prospect
first. An alternative would be to
Another way to really boost your add the keyword as a landing page
sponsored ad’s visibility is to name, i.e.,
have the keyword or phrase in the http://MyDomain.com/keyword.htm.
destination URL at the bottom of Using these two methods works
the ad. If you’re using an best when you have a generic
affiliate link, you may not get domain name like http://123.com
as good a click through rate as which will work with any product
with a non-affiliate domain, and does not conflict with the
because people will respond more keywords.
favorably to your ad if they
think you’re the product owner. In Summary
The best way to show you’re a The "Triangle of Relevancy” is
professional is to use your own the most important aspect of a
domain name as a redirect to your successful search engine
affiliate site. You can use the marketing strategy. Google is
keyword or phrase in a successful very careful to ensure their
ad as the domain name and your visitors have a positive
keyword will be highlighted in experience with their search
the title, the body of the ad AND engine so they reward the more
in the destination URL! relevant advertisers with a
higher position in the search
The second best way to show results and their AdWords ad
you’re a professional is to use a placing. Both the landing pages
keyword as a sub-domain for a and the AdWords ads should focus
domain you already own, i.e., on specific keywords or phrases
for maximum relevancy. software included that will
assist advertisers in maximizing
As previously highlighted, Search on the triangle of relevancy.
Chameleon will allow you to
customize a single landing page, The search engine marketing
which will update the page title landscape is continually evolving
and body text with the specific as new technology is introduced.
keywords or phrase a visitor Search engines are continually
enters into the search engine. updating their processes as
Search Chameleon is a proprietary developers learn how to
application included in a suite counteract them. One thing that
of B2B productivity software probably won’t change is the
called PromoBlackBox. Also triangle of relevancy with the
included are Google AdWords search term, the sponsored ad and
training CDs developed by a top the landing page. People will
Internet marketing company. There always want specific answers to
are a number of additional specific questions.
proprietary applications and
About the Author:
Sydney Nelson is a Microsoft MCP and has a BIT Degree. Please go to PromoBlackBoxZone.com for audio and video details. More articles on search engine marketing can be found at blog.PromoBlackBoxZone.com.
Read more articles by: Sydney Nelson
Article Source: www.iSnare.com |
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