o matter how great your
products or how Position Yourself for
well-designed your web Profit
site, if no one ever sees them, In most search engines, the
you’ll never sell anything. highest bidder receives the top
That's why you have to let spot, so you can control where
people know you’re there. you want your ad to appear. Your
According to Boris Mordkovich of goal is to be in the top three
title="http://AdWatcher.com" engines distribute those ads to
target="_blank">color="#001000" partners.
size="-2">http://AdWatcher.comont>, “Search engine Though the number one spot gets
marketing is a way to expose your the most traffic, you may want to
business to thousands of people go after the second or third
who are searching for your position — research has shown
products and services.” they actually have higher
conversion rates. Because buyers
One of the main types of search want options, they’re not
engine marketing is pay-per-click necessarily ready to commit to
advertising. Internet users the first ad they check out; but
search for items using keywords they may be ready by the time
and phrases, so you bid on which they reach the second or third ad
keywords you want your business’ down.
ads to show up for. When someone
clicks on your ad, they’re 3 Ways to Maximize Your Ad
redirected to your web site, and Campaign
you pay the search engine company You can take some simple steps to
a nominal fee. get the most out of your
advertisements: programs, such as Google’s
AdSense, that let you advertise
• Get Help Managing Your on web sites pertinent to your
Bids. product. These sites display your
Keeping up with daily changing ads, and charge you a set fee
bid prices, especially when you every time their traffic clicks
have numerous keywords, can be a through to your store. However,
daunting task. Google and Yahoo you should monitor your
both have software programs to performance results — traffic
help you manage your bids, as coming from informational sites
does href="http://KeywordBidMaximizer. traffic searching for your
com" specific product.
title="http://KeywordBidMaximizer
.com" target="_blank">• Target Your Ads.
color="#001000" For each keyword you bid on,
size="-2">http://KeywordBidMaximi write a separate ad, with copy
zer.com. These focused around that word. Each ad
programs can close bid gaps or should take the customer to the
adjust your bids automatically if landing page that sells their
a bidding war starts. They have a particular item of interest,
number of algorithms you can use rather than redirecting them to
to set the parameters of your your web site’s homepage. Says
bids. Mordkovich, “It’s definitely more
work in the short-term, but it
• Promote Your Product on will yield much better results.”
Related Web Sites.
The major search engines offer
About the Author:
Product Sourcing Radio is Created and Hosted by Chris Malta and Rob Cowie of WorldwideBrands.com, Home of OneSource: The Internet's Largest Source of Genuine, Factory-Direct Wholesalers for online sellers. Click Here for FREE E-Biz & Product Sourcing info!
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