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Screwed Is This An Inevitability In The SEO World
y about 2pm everyday, each grapevine.
of my team members has
spoken to a good handful of "We can guarantee your rankings"
clients and potential clients who
have been speaking with other SEO Don't be fooled! Ask the company
firms. This an absolutely what you will be ranking for,
wonderful thing to see, as in the immediately! 9 times out of 10, a
past in our industry, not enough company that guarantees you
of our consumers were questioning rankings, is guaranteeing that
what they were purchasing. It is you will rank for your own
a sign that accountability will company name, which means people
come and the bad guys will be on Google or MSN or Yahoo! would
weeded out. have to know your company name
before searching. How does this
While this is a good sign, it's produce new customers and
the cause of my having to answer visitors to your site? Chances
the same questions over and over. are, as soon as these search
The consumers in the SEO world engines index your site, you will
are being fed out and out lies by rank within the top ten for your
some of the people who call company name, if not first,
themselves experts in the area of because it is unique. Why bother
Search Engine Optimization. They paying someone for something that
hear these lies and while is already going to happen,
comparing prices, contact us at anyway?
Abalone Designs. They then
proceed to tell me everything Guaranteeing rankings is highly
that all of these other companies unethical. It is impossible to
promised them and I am utterly guarantee rankings unless you
astonished. Here some of the most have access to Google's database
asinine claims I hear through the itself, and even then I'm not
sure it's possible. Keep in mind, Google. In fact, the only way to
we are working with a 3rd party, submit a site to Google directly
here. A highly guarded 3rd party is by using the page at
that doesn't, under any http://www.google.com/addurl.html
circumstances, reveal it's . You can do this yourself at no
secrets. No one outside of the cost whatsoever."
companies that run these search -
engines knows what it is exactly http://www.google.com/intl/en/web
that makes search engines rank masters/seo.html
sites high. Especially due to the
fact that these search engines An ethical SEO company will not
and the rigorous ranking filters guarantee rankings. They will
they use to spit out search guarantee that their methods
results change almost monthly. follow search engine guidelines,
Even a former Google employee and they will guarantee customer
doesn't know how to guarantee satisfaction, but at no point in
rankings! If someone is telling time will any SEO company with a
you they'll guarantee top conscience guarantee your
rankings, run fast! Those are rankings.
some shady, shady claims. Google
themselves have said: "Your site needs to be
continually resubmitted to get on
"No one can guarantee a #1 and stay on the search engines"
ranking on Google - Beware of
SEO's that claim to guarantee When will I see the end of this
rankings, or that claim a one? How old is this method now?
"special relationship" with 5 years? 10 years? We're talking
Google, or that claim to have a about the days when Webcrawler
"priority submit" to Google. was the biggest search engine and
There is no priority submit for all computers were beige! This
claim is so fully untrue, had want a decent ranking on one of
Pinocchio uttered it, his nose the top 3 search engines. The new
would have stretched from Rome to MSN search places a lot of value
Poughkeepsie. And the good folks on the keywords and description
at Google will once again back me meta tags. Without these tags in
up on this one: your site's code, your ranking on
MSN will suffer. Just as
"We add thousands of new sites to importantly, if your keywords and
our index each time we crawl the description meta tags don't use
Web, but if you like, you may proper language, your rankings
submit your URL as well. will suffer. The description tag
Submission is not necessary and is also what MSN uses as the
does not guarantee inclusion in visible description for a site in
our index. Given the large number the search results. And of
of sites submitting URLs, it's course, to prove I'm not the one
likely your pages will be found blowing hot air, here is what MSN
in an automatic crawl before they themselves say about it:
make it into our index through
the URL submission form. We DO "Site descriptions are extracted
NOT add all submitted URLs to our from the content of your page
index, and cannot predict when or each time MSNBot crawls your site
if they will appear." and indexes its pages. If you
- change the contents of a page,
http://www.google.com/intl/en/web you may see a change in the
masters/1.html#A2 description the next time our
index is updated.
"Meta tags are not important
anymore" Since the descriptions are
extracted from your indexed web
Sure they aren't. If you don't pages, the best way to affect
your site description is to a fairly large one, and the
ensure that your web pages target of a lot of hatred. Why?
effectively deliver the Because sabotaging a web site's
information you want to see in rankings takes a massive amount
search results." - Click here to of time and energy. We're talking
see the page this is found on. months, maybe even years of hard,
hard work. Why would anyone
"Your Web Site Has Been devote months or years of their
Sabotaged" life to taking down a pet sitting
site? Or a bed and breakfast?
This one is truly unreal. I can't
believe it's even been used as an Once again, these are some hefty
excuse for why an SEO company claims and it is a clear sign
hasn't achieved decent rankings that the company who is running
for you. But alas, more than one your SEO campaign is unwilling to
SEO company has told potential be held accountable for their
clients of ours that the reason actions or lack thereof.
they are not ranking well, or why
their search engine optimization Don't Put Up With It.
campaign is not effective, is
because someone else has been The bottom line is, your search
sabotaging the site. Some of the engine optimization company works
clients who have been told this for you. You are paying them.
are small businesses, like bed Hold them accountable as you
and breakfasts or pet sitters. We would any other vendor. Keep
always explain to these potential reading these articles, read info
clients that the likelihood of at the search engines, educate
someone even having the initial yourself and if something your
idea to sabotage a web site, the SEO says smells a little rotten,
site in question would have to be don't be afraid to call them on
it. industry will slowly climb out of
the gutter and someday down the
Is being screwed an inevitability line, send this article into
in the SEO world? Damn near. But antiquity. In spite of my pride,
thanks to the increasing interest I'd be overjoyed to see that day
of our consumers in come.
self-education and their
increased questioning, our
About the Author:
Courtney Heard is the founder of http://www.abalone.ca - Abalone Designs, a search engine optimization company in Vancouver, Canada. She has been involved in web development and marketing since 1995 and has helped start several businesses since then in the Vancouver area. More of Courtney's articles are available at http://www.abalone.ca/resources/
Read more articles by: Courtney Heard
Article Source: www.iSnare.com
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