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Scheduling Autoresponder Messages
ntroduction of scheduling autoresponder
messages: 1) steady intervals, 2)
The extreme versatility of decreasing frequency, and 3)
autoresponders is that the content-based.
messages are pre-written and sent
automatically. This saves the 1. Steady Interval Scheduling
internet marketer a great deal of
time and effort. Even better, the Scheduling autoresponder messages
messages are programmed to be at steady intervals means that
sent at intervals designated by the interval between messages is
the internet marketer. These the same for all messages. This
intervals are relative to the method is useful for delivering
initial request by the recipient. information on a periodic basis,
such as a weekly e-course or a
Once the messages are written, monthly reminder list. Remember
the time intervals set, and the that your subscribers are likely
opt-in form installed on a web receiving other autoresponder
page, the marketer does not need courses too, so daily messages
to bother with the system again. are probably too intrusive. When
Other than tweaking the content delivering content that is not
and intervals of the messages, time-critical, steady intervals
and possible unscheduled is a method that works well.
broadcasts, the system runs
automatically. What is the best 2. Decreasing Frequency
way to schedule autoresponder Scheduling
messages?
Use decreasing frequency
Scheduling Autoresponder Messages scheduling when you want your
subscriber to get lots of
This article offers three methods exciting messages after
subscribing. Then you gradually recipient without clogging their
increase the time (decrease the inbox. If they haven't purchased
frequency) between messages so by the end of the autoresponder
your messages don't become sequence, they probably won't.
annoying. This method is good for However, these subscribers are
autoresponders describing an ripe for follow-up offers and
online product or service you are upsells you might offer in the
selling. future.
You might initially schedule a 3. Content-Based Scheduling
message to be sent immediately,
and then the next three are sent If your autoresponder messages
on Days 1, 2, and 3. The next few don't fall easily into one of the
messages can be slightly delayed, previous two categories, consider
such as being sent on Days 5 and content-based scheduling. This
7. If the recipient hasn't simply means that you must
purchased your product or service picture yourself as the potential
by then, have some long-term customer, and consider how fast
messages ready. Long term you would want to get the
messages can be sent, for content. This is best illustrated
example, on Day 14 and Day 21, with examples.
then monthly for 3 months after
that. Example 1: Assume you are
providing the content of an
This method initially gives the e-book through your
recipients lots of information to autoresponder. You have placed
keep them excited about your each of the e-book's 25 chapters
product. The increasing time in its own autoresponder message.
between the long term messages Now think about your own e-mail
provides reminders to the inbox. If you were subscribing to
receive these chapters by e-mail, daily, or even twice a day. Of
would you want a lot of them course, you would have some
arriving quickly? Most would not, long-term follow-up messages in
because recipients need time to the autoresponder series too. If
read and digest the material. the recipient doesn't get this
job, he or she will certainly
Most subscribers would likely need your interview tips in the
click delete, or worse, future.
unsubscribe, if your messages
begin piling up in their inboxes. In Example 2, you could even set
This type of material does not up two different autoresponders.
require urgent delivery, and a The first would be your normal
periodic schedule is probably product promotion series of
best. messages, set up with decreasing
frequency scheduling. The second
Example 2: Assume you have could be your "hot tips for
written an e-book on interview desperate job seekers," which
tips, and made an autoresponder would deliver the tips every few
series to promote it. To entice hours, then automatically
subscribers, you've promised them subscribe the person to your
your top five interviewing tips first autoresponder sequence.
directly from the e-book. Someone
who has just received notice of a Some autoresponders have a "get
job interview in two days is next message now" function. This
frantically searching for tips is a link at the end of the
and finds your site. message that allows the recipient
to manually request the next
Would weekly scheduling help this message in the sequence, instead
person? Of course it won't. You of waiting for it to be sent.
might choose to deliver the tips This feature is perfect for
urgent or time-sensitive Then decide which method of
information. autoresponder scheduling is right
for your product. If you are not
Conclusion sure, ask your subscribers if the
scheduling was helpful to them.
Think of your potential After all, they are the ones with
customers, and how desperate they the money to spend.
might be to get your information.
About the Author:
Copyright 2006 by Doug Smith, who invites you to visit his free website about autoresponders and tips and tricks for using them at http://autoresponders.hobbyboutique.com
Read more articles by: Doug Smith
Article Source: www.iSnare.com
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