etscape began using Secure would be useless to them.
Socket Layer (SSL) in 1994
as a means of sending The use of SSL Digital
sensitive data over the web. The Certificates also provides a
newer edition of the service is unique level of trust because a
called Transport Layer Security certificate verifies the users
(TLS), although even this is authenticity. This is an
routinely known by the SSL important step in instilling
designation. trust in potential customers.
Many savvy consumers will avoid
Before the introduction of SSL it an online retailer entirely if
was difficult to ensure privacy they do not use SSL.
over the web in online
transactions. There was a general Without the proper use of SSL,
distrust of the ability to information such as credit card
conduct online transactions and a numbers, third parties with less
fear that an individual’s credit than positive motivations could
card information could be picked obtain passwords and personal
up by a third party and used for identification numbers.
unauthorized purchases.
A 128-bit key that is harder to
What makes SSL unique is an break and typically protects
encryption technique that sends personal account information than
credit card and other personal the 40-bit key. If your name and
data through the web. This address is all that is being
encryption technique makes the protected a 40-bit key may be
information totally useless to used; the higher bit the key, the
anyone who does not have decoding greater level of encryption. Most
abilities. If a third party were financial institutions only use
to intercept the information it 128-but keys for the security of
their client’s data. then SSL is not in use on the
site.
As an online marketer you will
likely be asking your visitors SSL should be enacted on pages
for personal data. Don’t be requiring a password or might
surprised if your potential contain personal data most
customer determines their clients would like to keep
willingness to do business with private. Some sites will place
you based on the security of your SSL on some pages and forget
website. Many customers will look other pages that are equally as
for the SSL symbol and will move sensitive. For the sake of your
along if the don’t find it. SSL personal experience with
use can also be recognized by a ecommerce you should implement
lock symbol in the lower right SSL protocol.
hand corner of your browser
window. If the symbol is unlocked
About the Author:
Scott Lindsay is a web developer and entrepreneur. He is the founder of HighPowerSites and many other web projects. HighPowerSites is the easiest do-it-yourself website builder on the web. Get your own website online in just 5 minutes with http://HighPowerSites.com at: http://www.highpowersites.com
Read more articles by:
Scott Lindsay
Article Source: www.iSnare.com 
