electing and implementing understanding of searchers
the right keywords is intent- and how that intent
usually one of the first translates itself in a search.
tasks for readying a site for the Given that there may be thousands
search engines. Although the of people looking for the same
likely value of a keyword can be thing it would be wise to assume
estimated in advance using that there will be many
various resources, it can only permutations in the words used to
truly be measured in context i.e. try and find that particular
once it has been in place on the thing.
site for a few months. Keywords
In order to help research and
selected in haste and without understand the complex part that
proper planning might lead to individual intent plays in
poor results in search engine searching Vertical Leap has
rankings. created an SEO Keyword Game
Whilst research may indicate that (http://www.vertical-leap.co.uk/s
a keyword such as ”traditional eo-tools/seo-keyword-survey.asp).
book binders” will deliver good It’s an online resource that
rates of traffic, or that it will requires the user to enter the
deliver less, but higher quality search terms they would use to
traffic, the verdict can’t be find the item pictured. Once a
made instantaneously. Also, for a search term is entered it
niche site in a small market the presents all the other search
value of a keyword will be terms entered by other searchers,
entirely different to that of a with an indication of the
site with a more generic diversity, and number of
proposition.
searches.
A major part of the
In one example there is a
decision-making process for simple product photograph of an
selecting keywords is the mp3 player. If you were selecting
keywords to get traffic for the 21. usb stick
image your own bias and
So, what or where is the value
assumptions would dictate what of this keyword tool? While it
keywords you would apply. can’t give all the possible
However, Vertical Leap’s research options for every object
shows that there are at least 21 available on the internet (that
different permutations that could is quite an impossible task) it
be used. Remember, these results does show how different people
are human-tested, so contain will use different keywords to
misspellings:
search for what may seem like a
1. mp3 player more obvious choice to someone
2. usb else.
3. mp3
It clearly presents the
4. flash drive challenges faced in basing
5. usb key keyword research on your own set
6. usb mp3 of assumptions, and it highlights
7. usb mp3 player some long tail alternatives. The
8. flash memory images provided are fairly simple
9. generic mp3 player but the keywords that people use
10. budget mp3 player to find them may surprise you. It
11. movil happens as each person determines
12. memory stick the words to describe the image
13. memorypen based on his/her own set of
14. USB memory mp3 assumptions.
15. pixel
16. mp3 plater
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About the Author:
Author: Joe is a campaign delivery manager with http://www.vertical-leap.co.uk/, an UK SEO company offering managed search engine marketing services. For more FREE seo tools please visit http://www.vertical-leap.co.uk/seo-tools/
Article Tags: keyword, keywords, mp3
