any web publishers, both Incoming links were long
new and seasoned alike, considered a measure of a site's
are in the dark about popularity, and the search
getting their sites indexed in engines regarded them as such as
the search engines and keeping well. But, as publishers with
them there. While in the past dubious intentions began
webmasters were able to throw up instituting links pages with the
sites with no real value and sole purpose of raising their
manipulate the system to get them site's popularity and ranking,
ranked, today's landscape is these same links can now have a
vastly different. negative impact. Reciprocal links
MUST have relevant sources. If
The same "tricks" that previously your site is one that deals with
worked will now get you banned pizza, links from gambling sites
faster than you can say "banned". will only hurt you.
But, now even trying to work
within the misty guidelines set Some of those nefarious
out by the search engines aforementioned "tricks" that are
themselves can also leave you NOT preferred and mostly likely
penalized and scratching your will get you banned:
head. Over-optimization can cause
your site to drop in the rankings Cloaking - Showing a version of a
and even disappear altogether. web page to users, and a
Look no further than Google's different one to search engines
"sandbox" for proof of a with the intention of getting
deliberate effort to punish ranked.
publishers for trying to make an
end run around them with SEO Hidden Text - Repeating keywords
work. to improve ranking in the search
engines, and having those
keywords be the same color as the web page ranked ... for a search
background. query that is not related to the
topic of the web page then you
Duplicate Content - Creating run a high risk of having that
multiple pages with the same page banned."
content to draw in more visitors.
The one lesson in all of this is
Doorway Pages - Pages not created to stop relying on tactics and
for visitors but for search tricks. Return to the days of
engines. informative well-written content.
Your site is there to provide
Redirects - Getting a web page some service, remember that and
listed under a search query that focus on it. As far as we are
is not relevant, by redirect. concerned, the one Golden Rule
should be this: "Keep Users In
The SEO Golden Rule of one search Mind."
engine: "If you attempt to get a
About the Author:
J. Halliwell is a long-time expert in the fields of SEO, web publishing, web hosting, and web marketing. You can see some of his expert opinions on web hosting at Brilliant Web Hosting - Web Hosting sources for Everyone. www.BrilliantWebHosting.com
Read more articles by:
J. Halliwell
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