f your title tag is
considered the "headline" However, one mistake I see a lot
then think of your is people trying to stuff too
description tag as the "ad copy" much information into their meta
below the headline. A good description tag, then reusing
description tag will compel the that meta description in multiple
reader to visit your website. places on their website. Ddon't
describe your whole business,
Google cuts off the displayed just describe the page in
description tag at about 150 question.
characters, but may index up to
185 characters. Other engines may For example, let's say you're a
go up t o250 characters, but will contractor, and you provide
still only display about 150. plumbing, remodeling, and
Therefore, try to say what you've electrical work. You would want
got to say in 150 characters or to have a completely different
less, but feel free to use up to meta description tag on each of
180, and even up to 250 if you're your service pages. Don't make
not concerned with the entire the mistake of using one
thing getting indexed by all the description for all your pages.
search engines..
Use your primary keyphrase in the
Your description tag is not only beginning of your description tag
"sales copy" for people to read, too. This gives a higher "keyword
deciding to click your ad or not, prominence" percentage to the
but it's also food for the hungry search engines and your site will
search engine spiders. There's rank higher. don't OVERuse your
probably no stronger or more keyphrase though, or it can be
important meta tag than the considered "webspam". Higher then
description tag. zero keyword prominence is good,
but higher still is not always business, i would encourage you
better. to put your address, including
your zip code in your description
Use natural sounding language, meta tag. I usually put it after
proper grammar, and try to peak the 150th character, but complete
interest in the subject. it before the 180th. the reason
Remember, you want the reader to for this is that there's strong
click your ad, not just to be evidence to suggest that this
found. how many times have you will help your "local" search
skipped over a search result results. as more and more search
because the two lines of text you engines are trying t odetermine
see in the SERPS were just what their visitors want, local
gibberish. search matters now more than
ever.
Finally, if you're a local
About the Author:
Scott Hendison is an internet consultant that specializes in search engine optimization and internet marketing. He has written over 100 articles that are available on his website. He has also developed a tutorial area for beginning search engine optimization, at http://www.searchcommander.com.
Read more articles by:
Scott Hendison
Article Source: www.iSnare.com 
