inking is not such a well.
simple process. While there
are still many webmasters Stay away from link farms. Google
and SEO experts implying that the doesn’t like bulk or automated
more links pointing to your site, linking. However, if a link farm
the higher rankings in Google and is linking to you that will be
other search engines, this is not OK, as long as you are not
entirely true. It doesn’t really linking back. Solely linking back
matter how many links you have, to bad neighbors (link farms and
if they are not valuable links. penalized websites) could really
get your site banned. You should
What determines the value of a always check back to your link
link? The value of a link to your partners and see whether their
site is given by the value of the websites were penalized or not. A
website pointing at it. For simple way to see that is to look
example, if you have a link on an at the Google toolbar where the
industry-related, PR 7 or higher, Page Rank of a website is usually
website that could bring your displayed. If that element is
website a boost and a higher PR completely gray, you should
(page rank) as well. Note the remove the back link to the
“industry related” aspect. You affected website from your
don’t need to collect links and website immediately.
linking partners to improve
search engine placements. This You should also avoid linking to
will come naturally after you sites that don’t link back to
create a network of related links you. Unless these sites provide
that will bring valuable content that is really important
information for the users. A for your visitors, let’s say for
network of related links will a better understanding of the
bring you targeted traffic as nature of your business, you
should not link to them. When you stuffed with keywords. Keep the
link to another site, you give link title as short as possible –
this site a percentage of your 30 to 60 characters, depending
Page Rank. where you submit your link, and
the description not more than 130
Another very important aspect in characters, including spaces. The
linking strategy is writing shorter the description, the
links. Never use “click here” for clearer your message will be. If
your onsite links. Your visitors each link that points to your
will mentally answer, “make me” site has unique content, the
and move on. You should write search engines will treat it as
links that are meaningful, important and consider it for
explain what the link offers and indexing. Search engines do have
make sense even when read out of the tendency of excluding from
context. When you transform their results links with similar
entire paragraphs into a link content. You are probably
your visitors will get confused. familiar with the Google’s follow
up phrase “repeat the search with
When you submit your link to web the omitted results included”.
directories and partner sites,
don’t always use the same title If you don’t want Google and the
and description. Try, as much as search engines to exclude some of
possible to write different your links from the results, give
titles and link descriptions for them a reason not to. Build up a
each directory and partner site. good linking strategy as part of
Both titles and descriptions your SEO campaign.
should be keyword rich, but not
About the Author:
Scott Lindsay is a web developer and entrepreneur. He is the founder of HighPowerSites and many other web projects. HighPowerSites is the easiest do-it-yourself website builder on the web. No programming or design skill required. Get your own website online in just 5 minutes with http://HighPowerSites.com at: http://www.highpowersites.com
Read more articles by:
Scott Lindsay
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