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SEO And Blogging



S


EO and blogging can be          meetings? Beats me! Anyhow, lets  
used together to provide        open the refrigerator and see     
you with an almost              what’s fresh.                     
unbeatable combination, not only                                        
for free advertising, but also to     SEO – THE QUICK WAY               
make money.                                                             
                                      First SEO. If your website looks  
If the objective of your website      good to the search engines then   
or your blog is to provide            it will have a good chance of     
information, or to operate a          being listed. But let’s be        
website on a non profit-making        realistic: the best is Google, so 
basis, then both search engine        keep Google sweet and the rest    
optimization and blogging can         will follow. Design each web      
work together to improve your         page, including your home page,   
current traffic level. If your        round one keyword or keyphrase.   
aim is to make money, either for      Don’t try to optimize any page    
a bit extra to pay the credit         for more that one keyword or you  
cards each month or as your main      will fail.                        
or sole means of income, you can                                        
use a blog and a properly             Forget the Meta tags. Put them in 
designed website to improve your      if you have the time, but not for 
traffic flow.                         the quick way. Put your page      
                                      title in …. tags and include your 
So let’s cut to the chase as they     page keyword in it. It must not   
say, or hang out the baby and see     be only your keyword, but that    
what drips off, or put out the        should be part of it. For         
mat and see what it collects from     example, if your keyword is       
your feet! How can people be          ‘Using Blogs’ the your title      
serious about these things at         could be:                         
so-called serious business            Using Blogs and SEO to make       



Money’                                good webpage SEO has been proved  
                                      time and again an extremely       
That’s a good sized title, and a      effective technique in the        
good way to use the keyword           science of making money. The      
‘using blogs’ for your page. Now,     secret is to understand the needs 
the first heading or headline         of bloggers and of search engine  
should be ‘Using Blogs’ Just          users, and how to combine the two 
that, and put it in H1 html tags.     into a single money-generating    
Don’t worry about the purity of       machine that you can design to    
your html because Google doesn’t      work on autopilot while you work  
give a toss as long it can            on your next money-spinning       
understand your H1 tags and           project.”                         
Title.                                                                  
                                      Look at that again: I have used   
If you have any graphics, even a      the keyword in the heading, and   
payment graphic such as the one       all the words in the Page title   
that Clickbank provides, add an       in the first 100 characters. The  
alt relation to it: < img= . . .      keyword is used immediately and   
alt=”using blogs Image 1”>. This      the rest of the title also in the 
reinforces the information to the     first sentence. If you also use   
spider that the theme of the page     the keyword once more in the last 
is ‘using blogs’.                     paragraph the crawlers will love  
                                      it and you will have a head start 
Use your keyword in the first 100     on your competitors.              
characters of your body html, for                                       
example, title:                       You could then continue on the    
                                      theme of blogs, and have another  
“Using Blogs”                         section on the same page with the 
                                      heading: “Using Blogs and SEO”    
“Using blogs in combination with      contained within H2 tags that     



expands on the theme of blogs and     them, and bar it from seeing      
SEO while introducing the concept     those it doesn’t have to see. You 
of using blogs and web pages          can allow humans to see pages     
together to their mutual benefit.     that you have barred from         
                                      spiders. Simply place a big       
INTERNAL LINKING STRATEGY             ‘Humans Only’ sign above each     
                                      door, and spider cannot get in.   
That is all you need do on each                                         
page, but do it on EVERY page         BLOGGING                          
that should be optimized for                                            
every different keyword that you      Your blogs should be updated to   
have identified as being worth        show every change you make to     
while to use on your website.         your website, but be optimized    
However, there is one more thing      for different keywords to those   
you must do and that is to design     your website is using. I have     
your internal linking strategy to     tested blogs with and without the 
your best advantage. It should        same keywords and my web pages,   
allow your visitors to easily         and they generally work best when 
navigate between pages, and also      not competing.                    
reach pages that they want to see                                       
such as your Privacy Policy and       For some reason that I cannot     
Contact details.                      apply logic to, I get better      
                                      results from my website when      
However, it is more that that. It     linked to blogs that have         
is also a means of leading the        different keywords, that the      
search engine spider to dance         same. However, that’s             
your dance, and not Google’s          unimportant. What is important is 
Dance, as it were. Lead the           that, unlike article directories, 
spider to the pages you want it       the articles in your blogs can    
to see when you want it to see        advertise as many websites or     



products as you want. That is one     achieve success in much less time 
of their major benefits when used     than you might have imagined.     
in conjunction with websites. You                                       
can use one to advertise the          If you are not willing to put the 
other without fear of losing          blogging and Web2 work in, then   
anything because they both belong     you will not be so successful,    
to you. You cannot have a net         and do not deserve to be.         
loss with links between two of                                          
your own sites.                                                         
                                       If you ping your blog to every        type="text/javascript">                                               




About the Author:

SEO and blogging are specialist fields in internet marketing, and for more information on how to use them check out Pete’s websites Improved Search Engine Rank and Create A Blog where he shows you how he attains success.

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Read more articles by: Peter Nisbet

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