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SEO Advice Writing Useful Articles That Readers Will Love



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span                            requirements that filter out      
class="cap">If you      articles that stuff keywords in   
think you have come across      for the sake of search engine     
the title of this article before,     placement…shame on you Matt, I    
it is because you may have. I         really wouldn’t have thought it   
have purposely copied the title       necessay for you to keyword       
from a Matt Cutts article on          stuff!

                        
article content. I will explain       

The main objective when it     
later, but for the beginners out      comes to article marketing is the 
there, Matt Cutts is a Google         production of quality new content 
employee that writes a blog on        on subjects on or related to,     
Google issues and addresses some      your websites purpose. The aim,   
of the little variances of advice     if you then distrubute the        
that Google offers on how to          article through article           
better understand their               directories, is to have your      
guidelines.                           article reproduced by other       
I was a little disappointed by        quality sites in your field,      
Matts article as it addressed the     effectively gaining reputation,   
need to produce original article      and ultimately a link back to     
content by focussing on the           your site from the publishing     
niches the article should be          website which an interested       
aimed at rather than addressing       reader may use to discover more   
the topic that I thought would be     about the given subject.

      
of more importance, namely the        

What article writing is not    
quality of content production.        about is getting a thousand       
The last third of the article was     article directory links. Whilst   
also so stuffed with keywords         you will not be penalised for     
starting with the keyword SEO         publishing in a thousand          
that I doubt it would have passed     directories, the main benefit of  
most article submission services      a wide distribution is mainly for 



the purpose of gaining exposure       pay my charges that were, ( and   
for your article so that              still are) considerably higher. I 
webmasters looking for high           tried to explain through that     
quality content will find your        well known saying, that, as with  
article. As with most things          most things in life, ” You get    
internet related, exposure is         what you pay for” and that whilst 
king, so article distribution         his $5 articles may well be       
services have there place but if      written in perfectly good English 
you expect an instant SERPs boost     and be focussed on the subject in 
from just the links back from the     hand, he would find that they     
directories themselves, you will      failed to meet the one criterea   
find that only a portion of the       that is most paramount when       
reproduced copies of your             publishing the content. They had  
articles will be taken into           nothing to say.

               
account. If however your article      

By this I mean that they were  
is subsequently reproduced by a       ultimately generic using terms    
website in your niche that has a      and phrases around the issue of   
good reputation, ( I think Page       the subject matter, but with no   
rank is still considered a            comment or opinion on it. For $5  
measure of value by most people)      I would not expect any less. If   
then your website will gain           my premise is correct though,     
points for each article copy          that article content should       
found on each valued site.

        engage the audience first and     

I recently had a discussion on     foremost, these generic unique    
a forum about quality over            pieces are destined to sit at the 
quantity. The premise of my           back of the article directory     
opponent was, that you can get        bus, never to be reproduced or    
articles written for you these        read and therefore ultimately of  
days for about $5 a time for a        no value.

                     
500 word piece. So why should he      

Writing good quality copy is a 



professional skill and one that       in his article I reproduced the   
should not be confused with a         title so that searchers may       
fifth grade comprehension             discover the additional           
exercise. If you want your            information from this piece which 
article and therefore your            hopefully will sit close enough   
website to be taken seriously,        to Matts article in the Search    
you should treat your article         Engine rankings, filling the void 
marketing with the respect that       of information that Matt so       
you give to your own reading          kindly left open, and sending you 
material. Are you a Times reader      to my site for more               
or a Sun reader. More                 information…or better still..a    
importantly, what sort of readers     commission!

are the people you are ultimately     gend>About the                 
trying to attract to your             Author
site?

                             id="authorbio"                    

Finally coming back to the         class="membersnoticewhite">Neil   
title of this article. I copied       Ebsworth writes the title for the article from        href="http://www.omdn.org">Articl 
Matt Cutts article of the same        e Content to commission at    
name for one of the reasons that      OMDN. These include Matt gave in his piece. he said       href="http://www.omdn.org/categor 
“any time you look for an answer      y/real-estate/">Real Estate       
or some information and can’t         Articles and find it, that should strike you       href="http://www.omdn.org/categor 
as an opportunity.”

               y/seo/">SEO                       

As I felt he had failed to         Articles

address the more important issue      v>
                           




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