span released. This can result in a
class="cap">R eal positive traffic jam on your
Simple Syndication (RSS) is site.
something that has become a means
When you have an RSS feed it
of improving trust. It’s not so also tells consumers that you are
much that the use of an RSS feed serious about providing new and
improves a consumer’s confidence useful content. It tells them you
in the product so much as it shake up the site regularly and
improves their confidence in your they won’t have to worry about
site. static information on your site.
Just like VeriSign is a standard There are already too many of
of trust so too is an RSS feed. those never changing sites
It is one of several components available. RSS indicates a
that can be included in your promise that you will not to be
website that allows consumers to one of them.
feel more confident that you are
RSS can be applied to text
a business owner who is looking content such as blog posts;
out for their best interests.
knowledge based content or even
Why is RSS an indicator of new product pages. RSS can also
trust?
be applied to any podcasting or
One of the simplest reasons I video streaming you might make
know of is that RSS presents your available.
content as authoritative and
Effectively this mechanism
worth reviewing. If you didn’t provides a means of encouraging
believe in the value of the interaction with those who were
content you wouldn’t consider motivated enough to sign up for
using RSS.
your RSS feed.
The residual benefit of using
This function is a perfect
an RSS feed is that consumers can companion to strategies you may
be alerted when new content is be using as you work to develop
consumer-centric strategies. RSS hope to achieve.
isn’t just for you to syndicate
For instance can you imagine
material it is designed to meet the cost of a new direct mail
the needs of customers and bring message from a store in your
them to your site.
downtown area being delivered the
Face it, the more impressions same day to everyone who has
they have of your business the expressed an interest in being on
greater trust they can place in that company’s standard mailing
your business – unless you give list?
them some reason to doubt your
It’s just not going to
trustworthiness.
happen.
An RSS feed allows consumers
Use RSS to develop trust and a
to manage their interests and better sense of brand loyalty in
online activities. In some ways your online store.
an RSS feed can be used in place
of a typical bookmark. Content
syndication. align="center">
More and more power is being
given to both consumers and business owners to do more in an type="text/javascript">
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Article Tags: content, feed, rss
