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Reprint Articles Hijacked By Text Link Ads Great For Authors
e all know that online content designed to hold the
publishers earn revenue reader's attention. Surely we
from our free reprint should condemn anything which
articles. They place hijacks our audience?
pay-per-click ads on the web page
that contains the article, and The answer to that question is
the advertiser pays them whenever most definitely, "NO!"
someone clicks on the ad. Most
use programs like Google AdSense As a heavy Internet user, I'm
which automatically identify the personally not a fan of text link
subject of the article and ads. However, as an author of
deliver an ad related to that free reprint articles, I think
subject. they're great. Before I explain
why, though, let's cover off a
But did you know that publishers few basics...
can do a similar thing within the
article itself? They can turn any Text link ads - some FAQs
word within your article into an
ad! They use programs like Like every other form of
TextLinkAds to turn select target advertising, text link ads have
keywords into hyperlinks to the their detractors. The most common
advertiser's website. When a questions asked are:
reader clicks on a link, the
advertiser's website opens within Q: How can I tell if it's a text
the same window. In other words, link ad?
the page is ‘hijacked' and your A: Although text link ads look
article disappears! the same as text links, you can
identify them very quickly simply
Gasp! As authors, we spend a lot by mousing (hovering) over them.
of time planning and writing When you hover over a text link
ad for about a second, a popup A: When people can't trust the
displays the details of the links they're clicking on, won't
advertiser and the ad content. they stop clicking? Won't this
Check out have a detrimental effect on the
http://www.seochat.com/c/a/Search perceived usability of the Web? I
-Engine-News/Microsoft-Hopes-to-C said above that text link ads
rush-Google/1/ for some examples. aren't really any more misleading
by nature than normal text links.
Q: Are they ethical? In reality, though, I suspect
A: Text link ads are more covert they may encourage the misleading
than regular pay-per-click ads use of anchor text, so in that
like Google AdWords. They look respect, I think they're
like normal text links, but they detrimental to the perceived
don't actually jump where you usability of the Web. But does
expect them to. For example, I this make them bad for the Web? I
clicked on a text link ad with don't think so. In fact, I think
anchor text "MSN" expecting it their overall effect will be
would take me to MSN's search, good. By bringing more
but instead it took me to the advertisers (i.e. businesses) to
website of some sort of SEO the Web, text link ads ultimately
service provider. As we all know, make the Web more useful. Users
it's quite common for people to will quickly recognize text link
link to their site using ads for what they are and adapt.
unrelated anchor text. That's all
text link ads are doing. So, by Q: Are they effective for
nature, text link ads are no more advertisers?
misleading than any other kind of A: I can't really answer that.
link. I've never used them, so you'll
have to ask someone who has. Of
Q: Are they bad for the Web? course, you could ask one of the
companies that offers text link
ad technology, but you already Conclusion - Are any of these
know their answer... questions really important to
article submission authors?
Q: Will they become more popular?
A: Once again, I can't answer In my humble opinion, the answer,
that question with any authority. once again, is "No!" As authors
But I have my suspicions; I of reprint articles, we love the
suspect they will become more Google AdSense arrangement
popular, simply because there are because it creates a demand for
a lot of web publishers out there quality content. The more high
who are willing to try programs quality articles a publisher
that offer a revenue return. reprints, the higher their site
Ultimately, the popularity of rank, the greater their traffic,
text link ads hinges how and the more they earn from the
successful they are for pay-per-click ads on their site.
advertisers, not how well-liked As a result, our article
they are among users. submissions get widely published
and we build brand awareness,
Q: Can I stop it happening to my credibility, authority, referral
reprint article? traffic, and - of course - link
A: No. I believe that power lies popularity (i.e. increased rank).
solely with the publisher. Of
course, you can forbid it in your Text link ads are no different.
reprint guidelines, but that will Like Google ads, they encourage
simply limit the number of times the publisher to acquire more
your article is reprinted high quality content. It's as
(consequently limiting your simple as that.
referral traffic and link
popularity). "But my article is hijacked! What
if the reader doesn't return?" all, that's one of the big
There's no denying we'd prefer to benefits of article submission,
keep our reader. But most readers isn't it?
know where the ‘Back' button
is, so if your article is good Anyway, enough talk. Let's see
enough, they'll be sure to click how it all unfolds.
it. And if they don't, well at
least you've got the permanent Happy hijacking!
link back to your site in the
byline of your article. And after
About the Author:
* Glenn Murray is an SEO copywriter and article submission and article PR specialist. He is a director of article PR company, Article PR, and also of copywriting studio Divine Write. He can be contacted on Sydney +612 4334 6222 or at glenn@divinewrite.com. Visit http://www.DivineWrite.com or http://www.ArticlePR.com for further details.
Read more articles by: Glenn Murray
Article Source: www.iSnare.com
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