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Red Hot Book Sales On The Internet
t’s no secret that the you. This tactic may have worked
’Net keeps changing all the in 2006 but it’s no longer a good
time; what is a secret to idea. Why? Because search engines
many is how to make the most of are now looking at high quality
the ’Net and sell some books. one-way (inbound) links. Says
When it comes down to it, that’s Susan Gilbert, AME’s SEO expert:
the #1 focus of publishers and "Google has declared 2007 as the
authors alike. The ’Net has year of the incoming link – high
become the place to go for book quality, one-way links. Now more
sales, but it’s more than just than ever, it is important to
having your book listed on href="http://Amazon.com" presence that focuses on the
title="http://Amazon.com" community aspect of the World
target="_blank">color="#001000"
size="-2">http://Amazon.com> or your own website, it’s directs others towards your site.
about getting people to know They are sometimes referred to as
about it. With millions of inbound links. These are links
websites coming online every that go from another website to
month, that task is getting your website. But it’s more than
tougher and tougher each day. just that, it’s also about having
backlinks that matter. If you
It seems like only yesterday we haven’t done a vanity search on
were telling you that reciprocal yourself in a while try this:
linking was *the* way to go to Google your name and see what
get traffic. What is reciprocal sites come up (when you Google
linking? Well, it’s where you your name use the "+" sign
give a link on your site to between your first and last name
someone else and they give one to for a more accurate search). Now
take a quick peek at the list of field, and so will more often
sites and see how they rank than not look for natural links
according to Google, are they on that have been built slowly over
the 20th page of a Google search time. Link farms or companies
or are they on the 1st or 2nd that promise hundreds of
page? These are all indicators of backlinks will do nothing but get
high quality, high traffic sites. your site delisted by the search
Now look at the sites that are in engines. Once this happens, it
your topic/market. Ideally, you could take months, and even years
want every site linking to you to to get it back online. (Delisting
be your market. That’s the means that the site no longer
definition of a high quality, comes up in search engines).
high traffic site.
Although it can be fairly easy to
The number of backlinks that your manipulate the links on a web
site has is an indication of how page in order to achieve a higher
popular or important it is ranking, it is a lot harder to
according to the major search influence a search engine with
engines. Backlinks are important external backlinks from another
for SEO, because search engines, site. This is why these feature
such as Google, Yahoo, and MSN, so highly in a search engine's
will give more credit to those algorithm.
sites with a good number of
quality backlinks. They will then According to research we’ve done,
consider these sites more there are a number of ways in
relevant than others in the which you can get additional
results pages of a search query. backlinks to your website.
Most search engines will want 1. Reciprocal Linking.
websites to have a level playing This is where you link to another
site that provides the same your own blog. However, with so
service or product as you and many people creating blogs and
they in turn have a link to your wanting to link to each other’s
site on theirs. While very blogs, this can be extremely
popular in the past, this time-consuming.
exchange of links is not as
valuable as one-way links. 4. Articles.
This is another way of getting
2. Site Submissions. great backlinks. It’s vital that
Submit links for your site to any articles you write are on the
directories which allow free subject, informative and thorough
submissions, or if you can afford in relation to your site.
it, some paid directories. There
are many sites which offer a Quality articles published on
service where you can submit your article sites are a great way of
site details to numerous sites. getting even more backlinks to
Plus, if you want, you can always your site.
create your own directory of
similar websites. Always include a resource box at
the end, as this will include
3. Blogging. that all important backlink to
This has now become an integral your site. This resource box
part of the Internet, and is one should also include a short
of the most effective ways of biography regarding you and your
linking. site.
You either have the choice of 5. Social Bookmarking.
placing a few words of comments This is a way to record your
on to someone else's blog, or you favorite sites online at the
may want to link to them from various social bookmarking sites,
and that way the search engine traffic arriving at your website.
spiders pick up your bookmarks
and follow these backlinks to The important thing is to take
your websites. action today. Things are getting
more and more competitive, with
6. Creating Feeder Sites. thousands of websites coming
Adding a MySpace or Squidoo page online every day. If you want to
with links back to your website succeed online (and everyone
is extremely beneficial and needs to be online), you’ll want
expands your online presence at to get started now.
the same time.
Increasing ranking and traffic
The above are just a few ways are going to be our continued
that you can get backlinks to focus in the months and weeks to
your websites to help them rank come. As offline markets become
more highly in the search engines more populated and less
and attract more traffic. Using accessible, the Internet is the
these techniques you should see place to go to sell your book.
an increase in the volume of
About the Author:
Penny C. Sansevieri, CEO and founder of Author Marketing Experts, Inc., is a book marketing and media relations expert whose company has developed some of the most cutting-edge book marketing campaigns. Visit AME
Read more articles by: Penny Sansevieri
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