Recording Your First Podcast

P odcasting is one of the                                            best ways to build an           This article will discuss the      audience online. Not only       steps involved in recording your   do listeners become familiar with     very first podcast. Keep in mind   your expertise but they are also      I went through this entire         introduced to your personal style     process in about 13 hours when I   and delivery. Podcasting also         first got started. I discovered    falls nicely into the exercise of     podcasting on the same day that I  acquiring expertise and giving it     recorded and posted my very first  away as a strategy for becoming a     one. I say that to assure you      recognized expert in your field.      it’s just not that hard if you     All in all, podcasting is a great     just put your head down and get    way to position yourself as an        it done. But with the following    authority and find an audience of     tips, you’ll also save some time   people interested in exactly what     down the road.                     you have to offer.                                                                                             The first thing you should do is   In a previous article, I              write an outline for the first 20  discussed the tools necessary to      episodes or so. That might seem    begin podcasting. You can find        pretty daunting at first but       that article by visiting my           don’t be intimidated just yet.     website or viewing my author          I’m talking about a title and 3    profile. As a quick summary,          or 4 bullet points for each        you’ll need a microphone with a       episode; nothing fancy. The idea   foam-rubber pop filter, an RSS        is to get an idea how your         hosting account and you’ll need       expertise will unfold in the       some recording software. None of      series. Each episode should build  this stuff costs a lot of money       on previous episodes, allowing     and you can get the basics setup      your audience to learn in a        easily within an hour or two.         chronological way. It also         encourages them to subscribe to       front, allowing me to read along   your series, automatically            as I make my recording. I also     receiving future episodes as they     know that I speak at a rate of     become available. And by the way,     about 145 words per minute so I    I would plan on posting one           know a 2800-word episode will      episode each week if possible.        take me about 19 minutes to                                              record. And that’s the average     The second step involves              length of my podcasts. You can     scripting out your first episode.     choose whatever length works best  You should already have an            for you but I recommend less than  outline and this step requires        1 hour per episode unless you      you beef it up enough to begin        have some really captivating       recording. For some people            content.                           (including me), I actually write                                         out the entire episode as a Word      Once you’ve made your recording,   document. I type pretty quickly       upload the MP3 file to your RSS    and the process allows me to get      hosting account and then register  my thoughts organized and fleshed     the feed URL with iTunes. Just go  out. Often, once I’m finished         into the iTunes Music Store,       typing it all in, I go back and       click on Podcasts and then scroll  add paragraphs where additional       down. You’ll see the Submit a      explanation is necessary. But         Podcast option at the bottom       this may not be required for          left. You’ll need an account to    everyone. You might be able to        submit your feed but it’ll only    speak freestyle with only a few       take you a minute or two. I would  notes in front of you.                also register the feed with some                                         of the top podcast directories     I actually have the Word document     and I’ve included links for the    open on my laptop screen with the     Top 10 on my website under the     microphone plugged into the           Links tab.                                                                                                  Podcasting is nice because             google_ad_format =           listeners will find you all on        "728x15_0ads_al";                  their own. Now, if your content                                          is weak, they’ll abandon your          google_ad_channel =          series as quickly as they joined.     "3545651507";                      But if you have good content,                                            you’ll be surprised how quickly        google_color_border =        you develop an audience. I            "FFFFFF";                          started my first series in                                               January 2006 and ended up with         google_color_bg = "FFFFFF";  over 16,000 downloads in 27                                              countries. Believe me; nobody was      google_color_link =          more surprised than me. Give it a     "0000FF";                          try and get ready for fascinating                                        journey; a journey that                google_color_text =          completely changed my career and      "3E3F43";                          might change yours as well.                                                                                     google_color_url =                                                 "3E3F43";                          type="text/javascript">                                                                                                 google_ad_client =                                   "pub-8542272527121315";                                                                                                                             type="text/javascript"             google_ad_width = 728;                                                                                                                google_ad_height = 15;          src="http://pagead2.googlesyndica  tion.com/pagead/show_ads.js">                                                                                                                          About the Author: Tactical Execution with Patrick Schwerdtfeger is a strategic company focused on growth marketing and program implementation across business markets. 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