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Recommended Content For Your Website
ompany Info company offers an extensive line
of products and services, don’t
This information can either attempt to cram all the
be included on the company’s home information into one page.
page, or if there is an abundance Customers and clients come to
of information, a separate your website for information. The
“Company Info” page can be more information you can provide
created. The purpose is to let about your different products and
potential customers and clients services, the more apt they will
become more familiar with your be to do business with your
company to increase the personal company. Detailed product
side of doing business. When information combined with visuals
customers and clients know more seems to work the best.
about your company, they are more
likely to feel comfortable doing Contact Info
business with you rather than a
competitor. After you’ve impressed the viewer
with your company’s history and
Products and Services excellent lineup of products and
services, you need to let them
This is arguably the most know how to contact you. I always
important aspect of an Internet advise clients that a phone
website. Yes, the sole act of number and e-mail should be
having a website says that you’re visible on the home page. In
on the leading edge of business addition to this, a separate page
and gives you credibility, but should be constructed to contain:
most people will visit your
website because they are - your mailing address
interested in purchasing your - phone & fax numbers
products and services. If your - e-mail addresses of key
employees the F.A.Q. page on your contact
- a detailed map of your location page to ensure that the viewer
- a picture of your building to has read all the frequently asked
help clients and customers easily questions before making an
find your location inquiry.
- driving directions if necessary
Testimonials
Memberships and Associations
Do you have any satisfied clients
If you are a member of the local who would be willing to vouch for
Chamber of Commerce, Better your company? Testimonials make
Business Bureau, or an industry people feel good about conducting
specific association, you can business with your company and
leverage these assets by should be included somewhere on a
displaying the logos of these website.
organizations on your website. I
recommend putting these logos on Company Benefits / Advantages
the main page to instantly give
credibility to your business. Why should a client or customer
choose your company over the
Frequently Asked Questions competition? What makes your
(F.A.Q.) company different and what
advantages would a client or
Do you have customers and clients customer gain by using your
requesting the same information product / service? Don’t be shy
time and time again? Many of here; this is your opportunity to
these common concerns can be toot your own horn. If you don’t
addressed in with a frequently tell them, who will? Your
asked questions page. It is a competition will certainly let
good idea to make reference to them know why their company
should be chosen over you. employees possess certain
qualifications to be deemed
Image Gallery experts in the field, it is a
good idea to let potential
Let your potential clients and clients and customers know how
customers see some of the great qualified your employees are.
work you've performed. Even if
you provide a service, and Equipment
therefore cannot take a picture
of the completed job or product, If your business uses specialized
you can use examples on a case by equipment, inform your potential
case basis to demonstrate how the clients and customers about the
services you’ve delivered have specifics. If you use the latest
benefited the customer. and greatest equipment, it gives
the viewer another reason to do
Blog business with your company.
Pictures of your equipment would
A blog can not only serve as a be a great compliment to this
means for informal communication information.
with potential customers and
clients, but the search engines Industry Education
also love frequently updated
content on your website. If you feel your potential
clients and customers would
Staff / Employees benefit from an explanation of a
particular topic related to your
Increase the personal side of business, it is a good idea to
doing business by including include these articles on your
pictures of your friendly and website. The more text-based
knowledgeable staff. If your content a website contains the
more beneficial it is to both pertinent to his or her business.
human users and search engines. People and search engines that
visit your website are hungry for
In closing, I’ll repeat that this information. Therefore, the more
list is not exhaustive, and it is content that can be provided to
the responsibility of the the webmaster the more effective
business owner to let the web the Internet website will be.
designer know what information is
About the Author:
Paul Coulter owns and operates a Toronto Website Design Company that specializes in search engine optimization (SEO).
Read more articles by: Paul J Coulter
Article Source: www.iSnare.com |
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