Reasons To Build A Massive Email List

T he other day, I was giving      following paragraphs will help     a workshop entitled Modern      explain why.                       Marketing in Action and I                                          was giving the students a number      The internet is a fascinating      of tips to help them build a          place. People can visit your       massive email list. One of the       site from any corner of the globe  students asked me why anyone          and in most cases, you may never   would want to do such a thing.        know they were there. Yes, there  He gets all kinds of spam email       are traffic monitors and           and has learned to hate the           analytics platforms that can give  offending companies as a result.      you a lot of information about     In fact, I suspect he subscribed      your websites visitors but the     to these various lists one way or     fact remains that you never SAW    another and just didn’t realize       the visitor, you never shook       it at the time. Nevertheless, he     hands, you never said hello.       makes a good point and it’s           This lies in stark contrast to     always good to begin the process      the corner stores of yesteryear.   by understanding the underlying       Building an email list is an       motivations.                          effective way to quantify your                                           audience and know who you’re       There are many reasons to develop     speaking to. So quantifying your  an opt-in email list but this         audience is the first reason.      article will focus on just three.                                        And let me say before we begin       The second reason is to build a    that if you have a website that       massive email list is to have a    gets a lot of traffic and you’re      way of contacting these people in  NOT accumulating email addresses,     the future when you’ve expanded    you’re making a big mistake.          your product or service offering.  You’re throwing real money right       These are people who found you    down the drain and I hope the         all on their own. They are        watching you, whether you like it     always something else you have to  or not. And if you have a new        do. It seems like your job is     product you’re introducing, they      never over. And the task of       will have some natural interest       building an email list is just     in hearing about it. More            one more thing you have to think   importantly, you can contact          about. But believe me; this task   these people and sell them            can contribute far more to your    products with absolutely zero         business than most others. The    marketing expense.                    best approach is to integrate the                                        task into your regular business.   The third reason to accumulate        Find a way of accumulating email   email address is that it actually     addresses without having to        contributes real value to your        create a separate process. And    business. In other words, if you     after a while, you’ll end up with  sold your business one day and        a real asset on your hands – one   you had a large opt-in email list     that can be tapped or sold at any  of customers, you would get more      time. Nothing wrong with that!    money for your business.                                                 Everybody knows these email lists                                   represent a way of selling                                               products with zero marketing           expense and that means the            type="text/javascript">               "text_image";                                                                                                   google_ad_channel               type="text/javascript"             ="3545651507";                                                                                                                              google_color_border =           src="http://pagead2.googlesyndica  "FFFFFF";                             tion.com/pagead/show_ads.js">                                                                               google_color_bg = "FFFFFF";                                                                                                   google_color_link =                             About the Author: Tactical Execution with Patrick Schwerdtfeger is a strategic company focused on growth marketing and program implementation across business markets. Read more articles by: Patrick Schwerdtfeger Article Source: www.iSnare.com ...Archive >>