elete texts in alt tag SEO friend to delete the repeated
keywords which means if
This is a true story ‘bookstore’ is in the first alt
happened to a SEO friend of mine. tag, the other alt tags should
What he did was right in early not have ‘bookstore’. 2 days
SEO practice, however time has later after Google cached the
been changed. Google has changed changed page, one keyword phrase
its rules and some SEO techniques raise from 180 to 75, another
have to be updated. The alt tag main keyword phrase raise from 33
of the first image of a website to 10, and another main keyword
should be your most desired phrase raise from 8 to 4. The
keyword phrase. That’s right. other 3 strong keywords with a
Let’s say the alt text is ‘online lot of anchored links remains the
bookstore’. My SEO friend put same, number 1. And that’s not
‘online bookstore buying’ as the all. I bet there are so much
alt text in the second picture different in the ranking of other
and ‘bookstore for sale’ as the keyword phrases too, but I have
third alt text...etc. That’s not only checked 6 of them by hand in
right. Every individual term Google since Google doesn’t like
should only appear once in your auto detection.
alt text, anything more than that
would only harm you. The sad Don’t optimize every page
thing is that you wouldn’t even
notice it even though it is Another SEO strategy is that:
hurting you because you would not don’t optimize every page! The
be banned overnight. Your ranking main page and the sub-pages
in some of your strong keywords sometimes share very similar
with a lot of anchored links keywords. Take the bookstore as
would not even have any changes. example. If the keyword phrase
Guess what happen after I told my ‘online bookstore’ appears in
your main page, your sub-pages keyword phrase…etc, the main page
would probably have the same term is ranked for the targeted
‘online bookstore’ written. And keyword phrase instead of the
you usually encourage other sub-page. And because the main
websites to link to your main page has many inbound link, it
page not your sub-pages. And you ranks much higher than the
must be thinking Google would sub-page. As I remember, it
rank for your main page in the jumped about 60 positions. Only
keyword phrase ‘online bookstore’ optimize the sub-pages if you are
because you have a lot of links getting links for these
to this main page. However, you sub-pages. So once Google choose
don’t know what Google is your sub-page to rank it would
thinking. This sub-page which has rank high.
no inbound links rank in this
phrase instead of your main page. Another reminder is that ‘don’t
This situation doesn’t always be afraid the lack of keyword
happen, it is indeed rare. density, only beware of too much
However, still it happens. You keyword density.’ I have seen a
might be thinking ‘I don’t care, page only have its keyword phrase
as long as it ranks.’ What would mentioned once and ranks number
really happen is your sub-page one in a very competitive term.
would rank very low because of Who? That’s Wikipedia. After all,
lack of inbound links. So, the the quality of the content and
current ranking sub-page has to the quality of links are the most
be de-SEO. After undo the SEO of considerable factors.
the sub-page, such as bold text
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