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RSS The Basics All Bloggers Should Know



B


logs are making it              RSS stands for RDF Site Summary,  
possible for all of the         Rich Site Summary or Really       
world’s information to be       Simple Syndication. The latter is 
accessible. But keeping               the most popular descriptive      
up-to-date with the multitude of      definition. RSS is a feed format  
information you are interested in     that allows blog publishers to    
can be overwhelming. Wouldn’t it      share and distribute content to   
be nice to have the freshest news     other blogs or individual web     
and content delivered directly to     surfers. Bloggers use RSS to      
you without having to surf from       provide updates in the form of    
one blog to another? RSS informs      blog posts. If a blog publishes   
you when blogs have added new         RSS content commonly known as RSS 
content. You can get the latest       feed, this feed will include      
headlines and blog entries be         summaries of all the entries      
they text, audio files,               posted on that blog. RSS is       
photographs or video in one           written in the Internet coding    
screen as soon as they are            language XML, thus some buttons   
published.                            are labeled as such.              
                                                                        
Figuring Out RSS                      The first part of an RSS feed is  
                                      a descriptive detail about the    
You must have noticed the little      “channel” or the source that is   
orange buttons with the icons         publishing the content. The       
XML, RSS, Subscribe, and              “channel” may include the title   
Syndicate This Site when you          of the source, a short            
visit blogs. Clicking on the          description, its blog address,    
button, all you will see is a         date the information was last     
heap of computer codes. This is       updated, name and e-mail address  
an RSS feed.                          of the blog author. The second    
                                      part is the list of items. Each   



“item” represents one published       the feed reader collect from      
piece of content. Each “item”         different blogs and organize them 
includes the headline of the          in a convenient place for you to  
entry (title), a two to three         read rather than you visiting     
sentence summary of the entry         individual blogs looking for new  
(description) and the URL address     content. Whenever new content is  
to read the full entry.               posted from one of the feeds you  
                                      are subscribed to, the feed       
RSS feeds are meant to be read by     reader displays the new           
a software or web-based               headlines. You can go over the    
application known as a feed           headlines and if one is           
reader. Feed readers understand       particularly interesting, you can 
the data contained in RSS feeds       click the headline and you will   
and translates these data and         be brought to the original source 
make available to Internet users      where you can read the entire     
or customized blogs,                  content.                          
                                                                        
Subscribing to RSS Feeds              There are primarily two versions  
                                      of feed readers – web-based and   
To receive updates or view RSS        stand-alone applications.         
feeds, you will need a feed           Web-based or online feed readers  
reader. A feed reader is an           provide a quick start for RSS     
application that allows you to        subscriptions. They let you read  
subscribe (add a feed) to a blog      your RSS feeds from any computer. 
and receive quick summaries when      Some of these readers are free    
that blog is updated. This            while others with advanced        
application is also referred to       features are offered at a cost.   
as RSS reader, news aggregator,       Some examples of web-based feed   
news reader or feed aggregator.       readers are Google Reader, My     
When you subscribe to RSS feeds,      Yahoo and Bloglines. Stand-alone  



or downloadable feed readers are      You can also create you own       
applications that you install on      feeds. It is a pretty easy task.  
your main computer just like the      The hard part is creating the     
Microsoft Outlook e-mail program.     content itself. The feed part is  
These feed readers are usually        usually just using the standard   
run in the background. A sound or     RSS format that notifies the feed 
pop-up window notifies you of any     reader which sections of your     
updates. SharpReader is a free        blog entry relates to the RSS     
feed reader for Windows. For Mac      title, description, date, link    
users, a preferred feed reader is     and other pertinent data. This is 
NetNewsWire.                          done using XML format, the        
                                      standard method of surrounding    
Once you have a feed reader, you      the significant parts of the      
can choose what you want to           content with tags that the feed   
receive in your feed reader. You      reader understands. Once content  
can also add feeds through the        has been set up with an RSS feed, 
RSS buttons of your favorite          then it is ready for the reading  
blogs. Clicking on the RSS orange     public.                           
icon, you can subscribe to the                                          
feed by dragging the URL of the       Publishing an RSS Feed            
RSS feed into your feed reader or                                       
by cutting and pasting the same       You can add RSS syndication as a  
URL into a new feed in your feed      publishing option in your blog.   
reader. Most blogs offer RSS          In some cases, this is done       
feeds using the orange RSS, XML       automatically, without you having 
button. Conversely, you can also      to set up anything. If you are    
create your own RSS feed.             using a blogging tool software    
                                      like Blogger, TypePad or          
Creating an RSS Feed                  WordPress, publishing a feed is   
                                      one of their built-in features    



plus some other feed-related          done anytime and there is no need 
options. Other types of feed          to give any contact information   
readers may require programming       to subscribe to a feed. An        
skills to add RSS syndication.        individual user can also          
Once you have created an RSS feed     customize content that comes to   
with your blogging software, pipe     him and ignore blog entries that  
it through your feed reader and       are of no interest to him. There  
voila, a whole stream of benefits     is absolutely no need to check    
awaits you.                           back for new postings as the feed 
                                      reader delivers content to him.   
Benefiting from RSS                                                     
                                      For blog publishers, RSS permits  
The most compelling use of RSS is     quick distribution of new blog    
that it lets you take hold of         entries to individual users in a  
information you are interested in     convenient way. RSS feeds when    
and have it updated for you in        incorporated into a blog offers a 
one place where you can read it       more personalized and interactive 
within the shortest possible          user experience, strengthening    
time. RSS has been embraced by        blog presence and maximizing      
individual users, blog publishers     revenue opportunities.            
and businesses as well.                                                 
                                      For businesses, RSS feeds enable  
For individual users, RSS feeds       them to do without regularly      
keep them updated on news,            checking blogs for important      
information and blog posts. There     updates or plowing through a pile 
is no need to visit numerous          of e-mail distribution lists. RSS 
blogs. There is no deluge of          provides businesses with          
e-mail newsletters that clutter       much-needed fresh information.    
the mailbox. Unlike e-mail, there     RSS feeds are extremely helpful   
is no spam. Opting out can be         for brand marketing, customer     



service, internal and external        answer.                           
communications and competitive                                          
awareness.                            Hopefully, these basics can help  
                                      you get started with RSS. It may  
In a nutshell, if you want to be      be difficult to understand at     
informed of the latest news and       first, but once you get the gist  
happenings around the world and       of it, surfing the web will be    
is having a hard time managing        effortless with RSS.              
information overload, RSS is the      

                              




About the Author:

http://www.theinternetone.net


Read more articles by: Danny Wirken

Article Source: www.iSnare.com


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