s with most online because it allows a hands-free
marketing strategies there feed of desired information from
is a link between the sources they trust.
various facets of marketing. For
example there is a compatibility An RSS feed allows you the
link between a business blog opportunity to become a trusted
(b-blog) and a forum board. There source for information.
is also a link between a b-blog
and a Really Simple Syndication Integrated technology in
(RSS) feed. marketing
Allow customers to decide what is Online marketing is the next
most important. logical step for brick and mortar
stores. Whether you have a store
By using an RSS feed in front or find yourself
conjunction with your b-blog you exclusively web-based you can
are extending a courtesy to your take advantage of available
valued customers. They can choose technologies allowing you to
to be ‘fed' blog entries that maximize the impact you have on
are compatible with their prospects and existing customers.
personal interests. Don't be
surprised if they visit at times The prospect of merging existing
other than an RSS prompt. technologies into a comprehensive
online marketing plan can be a
This concept can also be little disconcerting if you
implemented with a content-rich aren't really sure how these
website where new articles are technologies work or how they
being added on a regular basis. perform together.
These new articles are a draw to
those who access an RSS feed By spending some time in research
or by outsourcing some of the people accessing the RSS feature.
design features that allow the This is a great tool that
integration to take place you are provides a motivated list of
laying the groundwork that will contacts. Every time you post a
positively impacting the future new article on your website or
productivity of your online post something on your blog the
business. information is quickly directed
to the parties most interested.
Many blogging sites allow the
implementation of site RSS at no RSS simply offers another
extra costs to their customers consumer tool that permits your
while web browsers like Firefox clients to be in control of the
already have a built in RSS information they receive, your
reader that allows the end-user job is to provide quality
easy access the information they information and quietly allow it
are most interested in. to connect with a receptive
audience.
As your website and/or blog grows
you will find more and more
About the Author:
Scott Lindsay is a web developer and entrepreneur. He is the founder of HighPowerSites and many other web projects. Get your own website online in just 5 minutes with http://HighPowerSites.com at: http://www.highpowersites.com
Read more articles by:
Scott Lindsay
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