he use of a Real Simple recast a website in the image of
Syndication (RSS) feed can a multi-source pool of
ultimately offer business information, but it can be well
owners the opportunity to feed worth the effort.
self updating knowledge-based
content to your website visitors. Believe it or not, this scenario
can also provide the perfect
Agreements can be worked out with reasoning to work at supplying
applicable third-party websites original content to others
that allow content to be updated through an RSS feed. Other sites
on your website without your may be interested in your
intervention. original content.
This third party information can Generally speaking, sites that
provide industry related news or use this third-party data include
recent applicable blog entries the first sentence or paragraph
related to your industry for your and a link to the full article.
site visitors to feast on. This redirects visitors to the
site of origin, which if you
It is possible for a web designer allow the information to be used
to create a page that draws elsewhere provides a unique
relevant information from highly backlink to the originating site.
specific RSS feeds. This data can
be updated and archived as Many business websites rely on
needed. third party (self updating) RSS
feeds to supply the most current
As a business owner this is good information to their visitors.
news. It can take some time to These visitors view this
receive the permissions needed information as a comprehensive
and then some additional time to network that allows them to glean
large cross section of by allowing anyone with something
knowledge-based content helping to say to syndicate their
them gain a better understanding material through RSS. That
of the industry you are involved doesn’t always mean there is an
in. audience for the material, but
RSS continues to allow the
This process allows businesses to material to be distributed as
see the value in allowing their widely as interested subscribers
content to be made available make it.
through RSS feed. Obviously most
people look at RSS feeds as a Sure there are risks involved in
means of simply informing blindly accepting third party RSS
subscribers, but the potential feeds for ‘publication’ on your
with RSS feeds reflects the real site. You should either work with
power of syndication. only trusted third party content
providers or develop a system
In traditional publishing and with your web designer that will
broadcasting the idea of allow you to manually approve the
syndication has been reserved for content that is ultimately
those who had the most money and available on your site.
the most skilled writer staff.
The Internet removes all barriers
About the Author:
Scott Lindsay is a web developer and entrepreneur. He is the founder of HighPowerSites and many other web projects. Get your own website online in just 5 minutes with HighPowerSites at: http://www.highpowersites.com. Start your own ebook business with BooksWealth at: http://www.bookswealth.com
Read more articles by:
Scott Lindsay
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