ne key to selling the relevant keywords in the
successfully on eBay is title. Then if you have some
getting people to your space left, use words like new,
listings. If no one sees what unique, one of a kind, rare, that
you’re selling, no one’s going to sort of thing — just make sure
buy it. But even once they get the word applies to what you’re
there, if they don’t like what selling.”
they see, they won’t stay around
and bid. EBay PowerSeller Skip • Cross-Promote.
McGrath, of href="http://SkipMcGrath.com" promote your eBay store, the more
title="http://SkipMcGrath.com" sales you generate per listing.
target="_blank">color="#001000" the link that takes them from
size="-2">http://SkipMcGrath.com< your auction to your store, so
/font>, shares some simple you can help yourself by putting
techniques you can use to boost a link to it in your written
your traffic and your description. Tell your readers
increase your sales: your eBay store carries this type
of product and make the words
Increasing Your Traffic — How “eBay Store” a hyperlink to take
to Build Your Numbers them there. Says McGrath, “One of
• Optimize Your Listings. the big advantages of moving
Ninety percent of all eBay buyers from your auction to your
shoppers search by keyword, store is that store listing fees
rather than browsing categories. and final value fees are a lot
So having a keyword-rich headline less than at auctions.”
or auction title can make all the
difference in helping people find Increasing Your Sales — How to
you. McGrath suggests, “Use all Establish Customer Trust
• Present a Professional credibility.
Image.
Presentation is especially • Brand Your Business.
important if you’re new to eBay. Branding is about
It takes time to build up your consistency. Your
feedback to a level where your customers should be able to
customers feel comfortable recognize a particular look and
spending with you, particularly associate that look with your
if you carry higher-end products. business. The writing style, the
If you have a feedback of thirty layouts, the color schemes —
or forty, buyers may be a little everything should carry through
leery of trusting you with their across all of your venues.
money, so the image you create Branding results in repeat buyers
can make or break your sales. and builds your customers’
Having an attractive, confidence in you as a legitimate
professional store will go a long retailer.
way towards establishing
About the Author:
Product Sourcing Radio is Created and Hosted by Chris Malta and Rob Cowie of WorldwideBrands.com, Home of OneSource: The Internet's Largest Source of Genuine, Factory-Direct Wholesalers for online sellers. Click Here for FREE E-Biz & Product Sourcing info!
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