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Promoting Yourself On EBay Tips From A PowerSeller



O


ne key to selling               the relevant keywords in the      
successfully on eBay is         title. Then if you have some      
getting people to your          space left, use words like new,   
listings. If no one sees what         unique, one of a kind, rare, that 
you’re selling, no one’s going to     sort of thing — just make sure    
buy it. But even once they get        the word applies to what you’re   
there, if they don’t like what        selling.”                         
they see, they won’t stay around                                        
and bid. EBay PowerSeller Skip        • Cross-Promote.           
McGrath, of href="http://SkipMcGrath.com"         promote your eBay store, the more 
title="http://SkipMcGrath.com"        sales you generate per listing.   
target="_blank">color="#001000"                       the link that takes them from     
size="-2">http://SkipMcGrath.com<     your auction to your store, so    
/font>, shares some simple        you can help yourself by putting  
techniques you can use to boost       a link to it in your written      
your traffic and your          description. Tell your readers    
increase your sales:                  your eBay store carries this type 
                                      of product and make the words     
Increasing Your Traffic — How      “eBay Store” a hyperlink to take  
to Build Your Numbers
             them there. Says McGrath, “One of 
• Optimize Your Listings.      the big advantages of moving      
Ninety percent of all eBay            buyers from your auction to your  
shoppers search by keyword,           store is that store listing fees  
rather than browsing categories.      and final value fees are a lot    
So having a keyword-rich headline     less than at auctions.”           
or auction title can make all the                                       
difference in helping people find     Increasing Your Sales — How to 
you. McGrath suggests, “Use all       Establish Customer Trust
      



• Present a Professional           credibility.                      
Image.
                                                              
Presentation is especially            • Brand Your Business.     
important if you’re new to eBay.      Branding is about                 
It takes time to build up your        consistency. Your          
feedback to a level where your        customers should be able to       
customers feel comfortable            recognize a particular look and   
spending with you, particularly       associate that look with your     
if you carry higher-end products.     business. The writing style, the  
If you have a feedback of thirty      layouts, the color schemes —      
or forty, buyers may be a little      everything should carry through   
leery of trusting you with their      across all of your venues.        
money, so the image you create        Branding results in repeat buyers 
can make or break your sales.         and builds your customers’        
Having an attractive,                 confidence in you as a legitimate 
professional store will go a long     retailer.                         
way towards establishing              

                              




About the Author:

Product Sourcing Radio is Created and Hosted by Chris Malta and Rob Cowie of WorldwideBrands.com, Home of OneSource: The Internet's Largest Source of Genuine, Factory-Direct Wholesalers for online sellers. Click Here for FREE E-Biz & Product Sourcing info!


Read more articles by: Chris Malta & Robin Cowie

Article Source: www.iSnare.com


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    Promoting Yourself On EBay Tips From A PowerSeller