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Promoting Your Website
he most commonly discussed The problem with paid links is 1)
ways are reciprocal linking the costs add up; 2) search
(swapping links) and buying engines are getting better and
links. Yet there's another better at discounting paid links.
important tool for building links According to Matt Cutts' blog, "I
that should be a part of your wouldn't be surprised if search
toolbox: distributing content in engines begin to take stronger
exchange for one-way inbound action against link buying in the
links. near future...link-selling sites
can lose their ability to give
The big advantage of content reputation (e.g. PageRank and
distribution over swapping links anchortext)."
is that the links built are
one-way, and therefore presumably These are the kinds of Content
more valuable. Of course, you can distribute.
reciprocal links still have
value, but relying primarily on Articles: This is the essential
them might hamper your SEO kind of content distribution, to
efforts. the point that many people
consider content distribution
I link my site A to your site, so simply as "article marketing."
you link your site to my site B. However, you're missing out on a
The problems are that this can be few other sources of links if you
a lot of work, and also, Google only do articles.
can detect indirect links if you
do it more than once with the News blurbs: A lot of news-style
same group of sites, which might sites will only reprint pieces of
make your linking arrangements a couple of paragraphs. The good
look like a link farm. news is that often enough the
whole point of these news blurbs
is to include links to other and photographs, are important
sites, in a sort of "look what forms of content on the web. If
we've found" kind of way, a la you have great images on your
Slashdot.org site and people ask you to use
them on their sites, require a
Press Releases: There are some backlink in exchange. The problem
sites that aggressively reprint with images is that they are so
press releases. A press release easily stolen. Stolen words can
is like an article, only in a be uncovered with a web search.
very specific press release You could try to watermark images
format, and frankly that's not with a copyright symbol, URL, and
that enjoyable to read. I don't the link requirement. But in the
know why some sites are so process you'd make the image much
head-over-heels over press less desirable.
releases, but, hey, that's their
business. The good news is that Web Design Templates: These have
even if you can't write and don't been freely distributed for a
want to hire a writer, press long time. Yet they are even more
releases (at least basic ones) easily stolen than images. Also,
are pretty easy to do. if you embed a link in the footer
of a web template, what you'll
Tools, games and other webware: get back are sitewide links,
Sites with popular tools, which are often thought to be
software, Flash games and other filtered out in search engines.
webware often let other sites use
it in exchange for a link. The You need optimized anchor text to
big potential downside is rank high for any competitive
technical support. keyword. That means you need your
target keyword in the anchor
Images: Images, especially charts text, and very importantly,
variants of the target keyword is the biggest challenge. You can
(too many links with the exact start by asking around to any
same anchor text may be other webmasters you already have
filtered). The problem is that a relationship with. Next,
some sites by default don't let web-search. The classic method is
you choose the anchor text of the "submit article" + [keyword].
link to your site. So you need Most of the sites you find this
to: 1) look for sites that do way won't be good candidates,
reprint content with optimized which is why this can be a bit
anchor text; 2) specifically ask labor-intensive. I use offshore
for your target anchor text to be labor for this step, as well as a
used. Also, do keep in mind that program that will sort and store
a true natural linking structure all the search results into a
will require you to have a number spreadsheet; otherwise it might
of links that are not not be worth it. Then again, the
anchor-text-optimized, typically same would be true for finding
with the URL as the anchor text. reciprocal linking partners.
Finding sites to submit content
About the Author:
BizAtomic Web Developemt and SEO
Read more articles by: BizAtomic
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