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Promoting Your Business On Facebook Properly



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span                            and easy to set up.

           
class="cap">Of          

These pages are, in my         
course the colossal media       opinion, far sleeker than the     
attention that Facebook has           “teenage” bedroom walls of        
received - and it’s absurd            traditional pages – with the      
valuations - coupled with the         added difference that “Friends”   
increasing number of member has       are in fact “Fans” who are        
certainly been a pull for all         available to post reviews,        
sorts of businesses to harness        comments, photos and comments     
the platform, but the question        about the company.

            
is? How are they? And how are you     

But benefiting from Facebook   
- and your business - harnessing      pages is not about just throwing  
Facebook pages?                       a profile up, so before glancing  
Have you just reactively just         over the 'how to' guide, ask      
thrown up a Facebook profile          yourself, "why do I need a        
without really thinking               Facebook page?" Is it for         
strategically about what you          increased visibility? And if so,  
really want to gain from it? And      how do you propose to attract and 
are you aimlessly collecting          keep these customers? Or is the   
friends with no real clue as to       objective to be more              
how to get these members to your      customer-centric by listening to  
website?

                          their recommendations and         

The Facebook business pages go     criticisms in order to add value  
in some way to organise the range     to your business? And if so, do   
of business that currently have       you have the resource to manage   
traditional profiles by offering      this strategy effectively?

    
an easy to manage template where      

Whilst any tentative approach  
business owners can include their     into arenas like Facebook are of  
address, logo and contact details     course likely to allow one to     
– and best of all they’re free        learn from their mistakes,        



something has to be said for          of the page.

                  
missing an opportunity to be          

5. Once you are happy with how 
great, to capture the attention       your page is looking, click back  
of your customers once and have       to the ‘Add Information’ page and 
them be ‘fans’ for eternity.

      click on the “Publish this page”  

The following five steps           link. (You page will not be       
explain how to get started:

       accessible by the Facebook        

1. Visit                           community until you do this).

 
http://www.facebook.com/business/     

Now, you’ve got your basic     
?pages and click on the “Create a     Facebook page you’re a third of   
page” button

                      the way there… and whilst in this 

2. You’ll then be presented        article I won’t discuss promoting 
with a range of categories            your profile or recruiting        
including “Local”, “Business /        friends I will instead brainstorm 
Product” or “Artist, Band, or         a few ideas as to how you can add 
Public Figure”. Pick the category     value to your page by encouraging 
applicable for your business.

     users or ‘prospective’ fans to    

3. On this same page, either       interact with you and your        
the name of your business,            business – this is, after all,    
product or artist name and click      “Social” media.

               
the “Create Page” button.

         

Let’s say, for instance, that  

4. At this stage, you’ll be        my client is a local produce      
presented with a template which       company that sells via its        
you’ll need to populate with your     central Brighton retail premises  
business information. A short         in addition to having concessions 
description, web address, contact     in a number of farm shops and     
details and a company logo is a       cafes. Their online sales are     
good place to start, which you        increasing steadily, particularly 
can include by clicking on the        its hampers at Christmas time,    
“Add Information” link at the top     however with competition from the 



major supermarkets they really        Think about consumption.

      
want to step up they ‘local’          

The Produce Shop could include 
exposure online. They known their     extensive details of where their  
produce is far superior than that     retail shop is located, including 
of their competitors, but they        a map and a link to a section of  
just need an avenue to                their website where they’ve       
communicate this to both their        highlighted the nearest train and 
existing and prospective              bus station and the best place to 
customers.

                        park.

                         

They’ve already ventured into      

They could go further to       
Facebook (as just one tool in         include their opening times,      
their arsenal) but this has had       their telephone number and web    
limited success, they now want to     address, details of new products  
know how they can ‘use’ their         that have come into the shop this 
Facebook page to increase             week, special offers, local       
awareness and ultimately drive        events they recommend, short      
traffic into the shop and the         interviews with local producers   
website. My advice would              and farmers, an up to date news   
include:

                          feed of what’s happening in       

Add value to your page:

        Sussex and the regular posting of 

Adding ‘value’ or ‘usefulness’     photos both in the shop, at local 
to your page is essential in          farms, at food fayres and school  
order to increase the time spent      fates.                            
on your page and ensure your          This added value needn’t all be   
‘Facebook fans’ return to it. A       ‘one way’ either.

             
worst case scenario would be that     

Allow and Encourage            
prospective users, on their first     Participation:

                
visit to your Facebook profile        

Whilst we are aware of the     
merely decide to become a fan         large collection of users and     
without ever actually engaging.       vast number of groups within      



Facebook it more difficult to         become an active community.

   
predict how users will interact       

Post a ‘Facebook’ event:

   
with these groups, but it’s safe      

There is nothing like a good   
to say that with any                  wine and cheese evening, but how  
communicative means, interaction      about extending this and having a 
and participation is likely to        late night opening of the shop    
merit the more valuable               and offering customers a tasting  
response.

                         session of a range of local       

The Produce Shop could ask         cheeses and wines. The Produce    
users to submit their own images      Shop could post a ‘Facebook’      
of what “Local” means to them, or     event about this evening, which   
perhaps photographs of particular     would then be shared to all of    
meals they have cooked with local     the group’s members, who might in 
produce including the recipe.         turn ‘accept’ or ‘decline’ their  
This idea could be expanded by        invitation. The beauty of this    
staging a “Facebook” competition,     feature is that their decision    
to win, say a hamper, whereby         will be posted within their ‘mini 
users are encouraged to submit        feed’ (a sort of list of what     
photographs and ‘get                  they have been doing on Facebook  
involved’.

                        – viewable by their friends)      

Posting ‘thought’ provoking        which feature promotes the        
points for discussion such as “Is     event.

                        
Tesco right to compete on price       

Photographs of the evening     
with battery Chickens?” will          (which could be doctored with a   
encourage users to post their         ‘Produce Shop’ logo could then be 
feelings within your profile as       posted on the Product Shops       
well as check back for follow up      Facebook page allowing users to   
comments.

                         tag themselves. Again, this is    

In this way, the ‘fans’ (of        excellent for branding, and using 
your brand, product or service)       free tool to your advantage.

  



Start a Facebook group:

        comments; instead use this to     

Facebook allows members to         your advantage.

               
start and join groups, ranging        

If a user was complaining –at  
from all sorts of subjects and        length- that their Christmas      
the produce shop could start a        hamper didn’t turn up until the   
group, such as “I vow to Keep it      New Year as a result of an        
Local” or “I love Sussex Produce”     administration error then this is 
which might feature a lengthy         an idea opportunity to post a     
description and photos on the         response asking for them to       
excellent range of produce            contact you, or perhaps offer     
available within the region,          your apologies and promise to     
where to buy it from and why it’s     send them a gift voucher or a     
important to think locally. The       complimentary bottle of Sussex    
Produce Shop might wish to team       wine.

                         
up with other retailers, cafes        

Demonstrate that you care      
and shops who can all promote         about your customers; you are     
this Facebook group, which might      prepared to listen and make the   
also venture offline as well as       necessary amendments to ensure    
they all campaign for local           complaints are minimised by       
product, whilst also championing      tackling the root of the problem. 
their businesses.

                 If you have failings within your  

But with any foray into social     business, then you can guarantee  
media you have to be prepared to      your customers will point them    
listen to your customers, who         out, but by being seen to listen  
might have both good and bad          to your customers, the perception 
things to say about your              of your brand will be heightened, 
business, your staff and/ or your     over competitors who are busy     
products.                             burying their heads in the        
Don’t just burry you head in the      sand.

                         
sand or delete any negative           

In conclusion Facebook pages   



can:

                              "pub-8542272527121315";           

- Heighten Brand Awareness                                         
- Create Brand Evangelists                                              
- Provide Valuable Customer            google_alternate_ad_url =   
Feedback                              "http://www.isnare.com/adsense-al 
- Widen the potential pool of         t-728x90.php";                    
prospective customers                                                   
- Increase Sales (offline and          google_ad_width = 728;      
online)

                                                             

It is just about taking that        google_ad_height = 90;      
first step, that first foray into                                       
social media and engaging with         google_ad_format =          
users…… your efforts WILL be          "728x90_as";                      
reciprocated.

                                                       
                                       google_ad_type = "text";    
border-color: #FFFFFF;                                                  
background-color: #F5F7FB;             google_color_border =       
border-left: #BAC9FF 1px solid;       "F5F7FB";                         
border-right: #BAC9FF 1px solid;                                        
margin-top: 5px; margin-bottom:        google_color_bg = "F5F7FB"; 
10px;" valign="top"                                                     
align="center">                        google_color_link =         
                                      "0000FF";                         
type="text/javascript">                                                    
                                      
                      
type="text/javascript"                    
                                                                        
                               
              
src="http://pagead2.googlesyndica     




About the Author:

Simon Dance is the link and social media executive at Leapfrogg, a Brighton SEO and Search Marketing agency who specialize in best practice and ethical search marketing solutions. Keep up to date with future post from Simon Dance on the FroggBlog © 2008- This article is free for republishing - One link must be active.

Article Tags: facebook, page, produce



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