ay Per Click (PPC) an effort to drain your
advertising is designed to advertising revenue while making
bring targeted customers to sure very few have the chance to
an individual website. The actually be impacted by the
ecommerce business owner pays an advertising effort.
agreed upon amount to have this
Some individuals have done
advertising placed on the web. this very thing in an act of
Many PPC affiliates are sabotage. Why is the problem not
beneficiaries of this type of more widespread?
advertising.
The first response to that
In essence, whenever a PPC ad is question has to do with improved
clicked the advertiser is charged detection systems within the PPC
a fee. From the business owners advertising community. If they
perspective this is advantageous can detect problems with sabotage
because it is intended to bring a they can work to eliminate the
more targeted consumer to the issue before it becomes
site. The information does not problematic. If the PPC
cost the consumer anything while advertisers aren’t happy then the
those who place the ad and those PPC advertising agencies aren’t
who agree to run the ad receive a happy. These firms continue to
portion of the income from each work toward better methods of
click.
tracking and identifying inbound
Let me paint a picture for traffic.
you. A competitor notices your
The second response to the
PPC advertising on several sites. question is that in a growing
They understand the possibilities number of areas this type of
represented by your PPC activity is being prosecuted as
advertising. They consider the fraud and in some areas is
possibility of making multiple classified as a felony.
clicks on your PPC advertising in
When you couple online
pressure to provide a measure of noted.
security in PPC advertising with
If you know someone who
a judicial system that can accepts PPC advertising on their
prosecute this activity the site, resist the urge to make
result is a system that may not multiple, but meaningless clicks.
be 100% foolproof, but it does When you try to help a friend you
essentially level the playing are hurting a business that is
field. By making PPC advertising paying for the clicks you
a trusted advertising method the commit.
benefits are felt in global
online business.
This type of fraud can be likened to cyber graffiti, type="text/javascript">
google_color_border = "FFFFFF"; type="text/javascript"
google_color_bg = "FFFFFF";
src="http://pagead2.googlesyndica
google_color_link = tion.com/pagead/show_ads.js">
"0000FF";
google_color_url =
"3E3F43";
About the Author:
Scott Lindsay is a web developer and entrepreneur. He is the founder of HighPowerSites and many other web projects. Get your own website online in just 5 minutes with HighPowerSites at: http://www.highpowersites.com. Start your own ebook business with BooksWealth at: http://www.bookswealth.com
