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Postcard Printing s Kiss Revisited
ISS – Keep It Simple, potential clients a glimpse of
Stupid. what you have to whet their
appetites. It doesn’t do you any
We’ve all heard this word before. good to divulge everything. You
And most of the time, even with take out the right of your
our being familiar with the term, prospective client to know you
we seem to make the mistake of better. You’ll be like the
violating this principle over and salesman who lost a possible
over again, especially when we’re buyer just because you can’t stop
creating our marketing tools telling your client your
(e.g. postcard printing). full-length business story. By
being this way, you may lose a
If we don’t adhere to the KISS valuable client who’s ready to
principle, it’s the KISS of death buy, but changed his or her mind
mostly for our postcard printing because you just gave out more
project. It’s like having your information than he or she can
sales pitch go on and on when the handle.
client is all fired up to buy
your product or avail of your KISS. Give your target clients
service. Instead of closing the information when they ask for it.
deal and making arrangements to
get your client to sign the Luckily for most of us in the
papers, you go on and brag about trade business, our products or
how great your company is or how services often sell themselves
your client would benefit from without even our intervention.
your product. Nevertheless, it is a bit
annoying for prospective clients
Just like in your postcard to get hold of a postcard
printing project, there’s a lot printing item that speaks more of
to be said in providing your the company story rather than
what they would want to know – postcard printing message.
how you can help make life better
for your target clients. - No fancy fonts, please. And no
capital letters. It would seem
Here again are some of the KISS like your shouting at your target
principles to make your postcard readers if you use all capital
printing project more effective letters in your postcard printing
in getting the sales you deserve. text. In addition, avoid using
Roman numerals for your numbers.
- Simple language, please. This It creates a somewhat stiff
means you have to stir clear from postcard printing design. And
the usual jargon that most always use numbers instead of
salespeople indulge in when they bullets.
make their sales pitch. Good,
accessible words on your postcard - Use simple, plain, pale paper
printing copy can help your to create good contrast with your
target readers to understand your postcard printing ink. Dark
message better and perform your colored paper can be a bit
call for action quickly. daunting and often makes your
text less reader-friendly for
- Go straight to the point. Say your potential readers.
what you want to say and don’t
beat around the bush. Well, you - Consistent design and layout
know what I mean. create unity and cohesiveness in
your postcard printing overall
- Simple fonts (e.g. Arial, Sans appearance.
Serif) made readable and legible
by applying a larger point would - And as always, keep everything
make it easy for your target simple – from your graphic
readers to understand your images, pictures and design, to
your fonts, color and format. "728x15_0ads_al";
KISS. By making your postcard google_ad_channel =
printing project more accessible "3545651507";
to your target clients, you give
them the opportunity to be more google_color_border =
acceptable of your business "FFFFFF";
proposal. Don’t waste your time
adding elements to your postcard google_color_bg = "FFFFFF";
printing project that are
unnecessary. I’m willing to bet google_color_link =
that a lot of your potential "0000FF";
clients won’t also waste their
time reading your postcard google_color_text =
printing item if you don’t keep "3E3F43";
it simple for them to understand
your message easily. google_color_url =
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type="text/javascript">
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About the Author:
Kaitlyn Miller is a writer for http://www.printplace.com, a printing company in Texas.
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