othing causes more targeted, it is not relevant to
irritation that website pop you and is therefore annoying.
ups, apparently. It seems
everyone hates them and everyone And the second truth is:
blocks them.
-People hate multiple, spawning
But is this really the case? Do pop ups
people really hate pop ups?
The type you find on porn or
You see, when we look into it in gambling websites (so I'm
more detail, and ask people about reliably informed!) - the pop ups
the circumstances of their keep coming like a swarm of
intense hatred of these tiresome locusts - as quick as you can
little creatures, we find out two swat them, another appears!
very interesting truths.
So what does all this mean to the
The first truth is : web marketers, website owners and
webmasters among you?
- People hate irrelevant pop ups
Well, let's turn it on it's head
The hate is derived from websites . . .
that spawn irrelevant non
targeted advertising pop ups. You If people hate irrelevant pop
may be on a directory website, ups, will they like "targeted"
and you're hit with a pop up pop ups?
trying to sell holidays. Were you
looking for a holiday at the The answer is yes.
time? Chances are you weren't.
Think about it... you're a
Because the pop up is non fanatical golfer, "Googling" away
for some ideas on how to improve the content of your website -
your game so you can trim your they must be relevant. If the
handicap down a bit and beat the site is about deep sea diving,
annoying Colonel at the golf the pop up must convey something
course on your next visit. You of vital interest to the visitor.
find a site in the search results
that offers tips on improving 3) Make sure they emphasise
your game. When you visit the something different - a special
site, you find a little pop up offer, or new piece of news, that
that announces their new report the average visitor will be
"Slash your handicap in 30 days" interested in.
has just been released and is
subject to a special 25% discount 4) Use the new type of
this week only. Now would you be "unblockable" pop ups.
interested in that?
That last point is vital, as a
You bet. It highlights a special massive percentage of internet
offer that is targeted to the users have browsers or software
visitor. It's not about cars, that will block the old type of
holidays or anything else - it's pop up. The new type use layers
about the subject of the website. and javascript to create a pop up
So how should we use pop ups: that is part of the webpage
itself - it is a layer, rather
1) Use them responsibly - no than a new window and so is
multiple pop ups allowed. Just therefore extremely difficult -
one pop up per visit maximum. if not impossible to block.
Don't put them on every page of
your website. The easiest way to make a smart
eye catching pop up (such as a
2) Make sure they are targeted to virtual post it note) is to use
pop up software. You literally responsibly, and they can have a
select a template, select the massive positive impact on your
size and type in your message and website sales or subscriber opt
the program generates the code to ins - without alienating your
insert in your website. visitors.
Pop ups have had bad press over Robin Porter
the years. But use them
About the Author:
Robin Porter is an experienced web designer and internet marketer. His website at http://www.popups.easynetsites.co.uk offers easy to use pop up creation software.
Read more articles by:
Robin Porter
Article Source: www.iSnare.com
