span class="cap">A positions 10+, they can usually
number of pay per click be found towards the bottom of a
advertising programs, such webpage. The actual positions and
as Google Adwords, allow you to their numbers will all depend on
choose where you would like your the pay per click program in
advertisements to appear on a question.
webpage. This is often referred
With online advertisements, it
to as position preference. Though is known that those shown above
important to your success, the fold are often the most
position preference may also have successful; the ones that receive
an impact on the cost of pay per the most clicks. The phrase
click advertising. “above the fold,” is used to
If this is your first time describe the part of a website
participating in a pay per click that can be seen right away.
advertising program, like Google Below the fold is used to
Adwords, you may be unfamiliar describe the part of a website
with position preference, the that internet users must scroll
positions in particular. When you down to see. Since many internet
sign up for an affiliate program, users do not scroll down to
you should be given access to a examine a whole webpage, most
map. That map should outline a advertisers try and get their ads
number of different positions; placed above the fold. This is
positions where advertisements typically where positions one,
are often displayed. In most positions two, and positions
cases, these positions are three are located. Before
numbered. The number scale used automatically trying to get into
by Google is 1 to 10+. As you may one of these highly sought after
have already assumed, one is the position slots, you should
best position; it is often right examine whether it is worth it.
at the top of a webpage. As for To do this, you will want to
examine the pros and cons of above, these positions are the
trying to obtain a first, second, ones that are most sought after.
or third position. Pay per click programs know this;
As it was mentioned above, the therefore, they charge more money
biggest advantage to scoring a for those positions. The amount
first, second, or third place of money that you will have to
advertising position is pay will depend on your maximum
placement. These advertisements bid. What is nice about many pay
are ones that are likely to be per click programs, including
seen immediately, no scrolling Google Adwords, is that you are
down is required. It is a known able to set yourself a daily
fact that advertisements located budget. This means that you can
on the top or in the upper ask to have your advertisements
left-hand or right-hand sides of displayed in the first, second,
a webpage are more likely to be or third place positions, even if
clicked. As an advertiser, this you are on a budget. Once your
may result in your ads being daily spending limit has been
clicked. If your advertisements reached, another advertisement
are being targeted to the right will take over your top position.
website, websites that are In a way, this is nice because it
related to the products that you allows you to experiment with
are selling, this click may end position preference, without
up resulting in a sale.
having to spend too much
Although good placement alone money.
is enough to make many
Although position preference
advertisers want a first, second may have an impact on the amount
or third advertising position, of traffic that your online store
there are also a number of sees or the amount of sales that
disadvantages to seeking those you make, it is important that
positions. As it was stated you do not rely on it. It is
important to remember the name, google_ad_client =
position preference, particularly "pub-8542272527121315";
the preference part. In no way
are your advertisements
guaranteed to appear in the google_alternate_ad_url =
first, second, or third "http://www.isnare.com/adsense-al
positions, but your pay per click t-728x90.php";
program representatives will try
their best to ensure that they google_ad_width = 728;
are.
P.S. Position preference is a google_ad_height = 90;
popular feature that is used by
many pay per click advertisers, google_ad_format =
including those that use Google "728x90_as";
Adwords.
google_ad_type = "text";
border-color: #FFFFFF;
background-color: #F5F7FB; google_color_border =
border-left: #BAC9FF 1px solid; "F5F7FB";
border-right: #BAC9FF 1px solid;
margin-top: 5px; margin-bottom: google_color_bg = "F5F7FB";
10px;" valign="top"
align="center"> google_color_link =
"0000FF";
type="text/javascript">
type="text/javascript"
About the Author:
Tim McLendon is owner of BandoMarketing.com and writes on tips to improve your Internet Home Based Business
Article Tags: pay, position, positions
